My Big Audacious “How To Do Sales & Marketing Automation” Blog Post — Covering: Lead Generation, Landing Pages, Lead Magnets, Email Automation, Sales Funnels & Social Media Traffic Generation!

landscape-nature-sky-36717.jpgI freely admit it. That’s a terrible title but it does explain quite nicely what we’re covering in this “big audacious” blog post. And rather than write a series of smaller articles and then publish them periodically for weeks. I reckoned it would be more useful to create one large reference article you could immediately access and benefit from. No waiting. So let’s get started.

At ~2,500 words this article will take you about 13 mins to read. Enjoy!

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68% of your customers leave because of this …

Man coffee cup 6335The #1 reason your customers walk out the door, never to return is simply this:
they feel unappreciated.

Business Is Personal

That’s right, a stunning 68% stop doing business with you because they feel you don’t care! That’s almost 3 out of 4 clients who take business personally
.

The Data Proves It

  • 9% leave because of price issues
  • 14% leave because of quality issues
  • 5% leave because they change their purchasing habits
  • 4% of your customers leave because they simply move away
  • 68% stop doing business with you simply because they feel unappreciated!

You don’t lose the majority of your customers due to high prices, or poor quality. You lose 68% of your customers simply because you don’t pay enough attention to them!

What Can You Do About It?

The absolute easiest and most ‘hands-off’ way for you to pay attention to them and boost your bottom line each and every month – a simple tactic that only a handful of smart business people use – is this:

Step 1: Contact your customers on a monthly basis.

Step 2: And there’s no better way to stay connected to your customers and clients than a monthly newsletter!

Not exactly rocket science but it’s true. The simple reason this works so well is because your customers or clients have already spent money with you (they trust you.) And they’ll spend more money with you if you let them, and if you give them a reason to do so. You can’t simply sit back and hope that people will remember your business next time they need your product or service.

OK, I’m sure you’ve heard the same thing over and over again from every marketing expert. I bet you’ve even considered publishing a newsletter (you may even already do so), but if you’re like most business owners, you just can’t find the time to ever get one published, or get one published regularly … and it’s most likely the writing that ‘gets in the way.’

No doubt about it, coming up with interesting articles and content is hard work, and unless you have lots of extra time on your hands, it’s easy to keep putting off publishing a newsletter until “tomorrow”.

But of course, we all know “tomorrow” never comes

Yes, that’s the big problem: Who has time to write a monthly newsletter — how do you make a newsletter fun, enjoyable and useful for people to read without making it a full-time job?

Problem solved … Outsource it to a professional writer!

When you hire a professional writer a few things happen:

  • You get your time back – priceless!
  • You stop worrying your newsletter won’t be published on time
  • (And) You can rest assured your schedule will be kept
  • You can focus on running your business
  • You will reduce (or stop) customer loss
  • And by default … MAKE MORE SALES/MONEY

It’s win-win all around.

Of course, it helps to know a trusted source that can help you with this project. It’s not something you can just throw together. You need to consider the format, the content balance, the tone, the style, the images and more…

And I’d like to help you with that. 

I’ve been involved in publishing since 1986. Since then I’ve written, created and published numerous traditional print and digital media for clients. I’ve been the associate publisher for two of Canada’s leading aftermarket auto magazines, written (conservatively) over a million words for clients, and NEVER MISSED A DEADLINE. I’ve had 3 business books reach best-seller status online and my client work has earned praise, front page coverage and more importantly raised their revenues and reduce client attrition.

Contact me for a friendly discussion about your writing needs

And when we connect I’ll also share a few business building follow-up secrets that most marketing consultants don’t want you to know.

I look forward it.

James Burchill

The Best Times to Post on Social Media

Do you know the best times to post on social media? Well take a look at this snazzy infographic my team analyzed and developed. A quick guide to the ideal times for posting on social media.

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