James has also been deeply involved in publishing and education. As an Associate Publisher and Editor-in-Chief for several trade magazines, he shaped content strategy, editorial direction, and industry thought leadership. His passion for education led him to serve as an adjunct professor at McMaster University and Sheridan College, teaching social media, marketing, PR, and technology-related subjects.
A bestselling author and course creator, James has taught over 35,000 students worldwide how to leverage technology, automation, and marketing strategies to simplify their businesses, boost efficiency, and build scalable success. Known for making complex topics simple and actionable, he’s trusted by both corporate leaders and entrepreneurs.
When he’s not leading teams, writing, or teaching, James enjoys coding, cooking, and cruising around Burlington, Ontario (Canada) on his Honda GoldWing – the city he proudly calls home. He’s focused on helping professionals, entrepreneurs, and businesses harness technology, automation, and smart marketing to create greater freedom and success.
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Readers looking to work smarter, not harder, can explore The Vault – where James shares tools, strategies, and insights to help simplify and scale a business on their terms.
