10 Fun Facts About #MothersDay

Sea dawn sky 51953Like many special occasions, Mother’s Day has become a large commercial event. Mother’s Day gifts including jewelry, candy, flowers, and dining out have made this a great holiday for businesses. According to the National Restaurant Association, Mother’s Day is now the most popular day of the year to dine out.

As with other special occasions, we need to remind ourselves the day is not just about giving gifts and eating fine foods, it’s also about giving appreciation and becoming closer to our Mothers.

If you want to make your Mother’s Day special, give her the gift of time – yours. Spend time with your Mom and if you are short on cash, don’t worry – tidy up, make her dinner, turn the tables and take care of her for a change.

And if you wish to buy her something special, there’s always the ever popular bouquet of flowers. Remember, just about any type of flowers will be well received – after-all she’s your Mother and is unendingly supportive, however white carnations are the official flower of Mother’s Day and you can thank Anna Jarvis for that.

Here are 10 Fun Facts About Mothers Day …

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Free Webinar: The Contrarian Introvert Approach to Getting More Leads & Making More Sales

Click here for details …

What you’ll get out of this free webinar

Hello, my name is James Burchill and for three decades I’ve been helping business streamline their management, marketing and sales processes.

Along the way I’ve learned quite a bit about “what do small businesses want?” and in this FREE PRESENTATION I’m going to share with you some important information that shows you why your b2b sales aren’t what you want, how to generate more leads, how to address price objections, how to close more sales and how you can do all this without working harder.

I know it sounds too good to be true, but it’s not. It’s simply because most small businesses suffer from proximity blindness which means an outside consultant (like me) can easily see the problems and the solutions.

I’m also a data and systems researcher and have a background in psychology which means I dig into problems and look for causes beyond the not-so-obvious. In this free presentation I’m going to share with you some of my analysis, research and conclusions – it’s eye opening stuff!

Armed with this information you’ll immediately start to see what I see when looking at sub-optimal sales and marketing processes. Then I’ll show you a series of simple steps you can take to fix the flaws so that by the time the presentation ends (it’ll likely last 45-60 minutes depending on Q&A) you’ll have actionable steps you can take to level up your business!

And yes, I will be recording this presentation so if you can’t attend live (you can ask questions) you can always watch later. Either way, you’ll need to opt-in for details.

Stay frosty my friend,

James Burchill

My 60 Second Email Rules

People are busy … and bombarded with email daily. If you want your email messages opened, read and replied to … QUICKLY then I suggest you begin following my 60 second rules for email.

Smartphone internet connection 261706Target 1 minute (or less) reading time.

That’s about 200 words – max.

Use a descriptive subject

Use short sentences.

Avoid commas (where possible)

Use simple/basic language.

Use MAX 3 bullets

When writing numbers use digits (1,2..etc)

Get to the point: quickly.

Follow this basic structure:

Continue reading “My 60 Second Email Rules”

Why You Should Ignore a Publishers Offer for FREE Advert Design

Person woman hat 24884I visited with a client today and during the conversation it became apparent they were having issues with their advertising – print advertising to be precise. They showed me the original advert and told me it cost them a little more than $1,700 to place the ad.

When I asked them who created the concept, the copy and the design – the client smiled and said … Continue reading “Why You Should Ignore a Publishers Offer for FREE Advert Design”

This Is How Your Prospect Reads Your Advertising

Every sPerson books cute 261895mall business needs to market themselves and part of marketing is advertising. The trouble is most SMB’s don’t quite understand the importance of the elements that make up a good advert. Today I’m going to show you how your prospect reads yours!

It is important to understand that your prospect will not simply read your advertisement or letter. At first, they will only scan it. In direct mail or brochures, you have about eleven seconds before being dismissed. People read your ‘message’ in the following order: Continue reading “This Is How Your Prospect Reads Your Advertising”

Udemy Course Creation (Minimum Requirements)

Plate wood light 159622In a hurry to develop and launch your course? Here’s the simplest course you can make and sell on Udemy that still meets their submission guidelines.

Am I saying you should ONLY do this? Nope, but if you’re in a hurry to get into the market, I suggest you “MVP” the heck out of your course and then circle back later to add more content as required.

Here’s the list: Continue reading “Udemy Course Creation (Minimum Requirements)”

The Trouble With Audio ONLY Marketing

There’s a newsletter I enjoy reading and it contains valuable information I can often use immediately.

Picture this… The email newsletter shows up I click on the “read me” link. I’m taken over to a new page … with nothing on it. Huh? OK, it had something on it, a “<Play>” button. Now I’m starting to get irritated, I’m pushed for time, I don’t want to play “find the freaking facts!”

So I push the button and after what seemed an eternity (maybe 2 seconds… I told you I was in a hurry) a voice started speaking. I know the voice, I like the guy, his stuff is good but here’s the part that really drives me bonkers – he speaks at a measured pace. Aagh!

Darn it, now I’m locked into absorbing his valuable information at the speed of my buddies voice — which I do enjoy listening to — just NOT when I’m in a hurry, and not when I want the information NOW!

Glaciers Move Faster…

Most of us speak quite slowly, we digest words at the rate of a few hundred a minute. Glacial time in comparison to the speed at which I *READ*. These days I can visually absorb information at one heck of a pace – I’ve learned to do so from necessity – and I want the information ‘in my head as fast as humanly possible’ so I can use it now.

When I want to curl up with a good book, I do. When I want to listen to an audio cast, I do. Now is NOT the time 🙁

Being given valuable information in an AUDIO ONLY format has totally cheesed me off, now I have to go elsewhere to get what I want… And did I mention I was in a hurry?

And the point of all this?

Don’t overlook the fact each of us likes to ‘consume’ ideas and information in different ways, I’m mostly visual with auditory as back up. Some folks are primarily auditory and experiential (they like to touch and experience the moment) and then there are a few poor souls who experience the world from a smell and taste perspective – but we won’t worry about them shall we *smile*

Remember most of us can read a heck of a lot faster than we can listen, and people are asked each day to make many decisions about how to spend their precious time – Don’t force them to spend it at 120 words per minute… Give them a choice.

The King of Bahrain Exercise

Luxury castle palace 68389Whenever I do a consultation with a small business owner who is thinking small – and most of us fall prey to this tendency from time to time – I offer them …

The King of Bahrain Exercise

Here’s how it goes. Suppose you are a massage therapist or a human rights consultant. Imagine you have a good friend and client named Sandy who is going out with a guy from the Middle East.

One day you get a call from a man who is an emissary from the King of Bahrain. It turns out your friend Sandy raved about you to her boyfriend, and he went back to Bahrain and spoke to the King.

For some crazy reason the King wants to experience the benefits you offer, but with a twist. His emissary speaks as follows: Continue reading “The King of Bahrain Exercise”

12 Reasons Why You Should Use PPC Advertising

What Is PPC?

Pay-Per-Click is a form of Internet advertising where you pay when someone clicks on one of your ads. Placement of your advert is determined by your bid price and relevancy. If you bid the most you can gain the top spot, alternatively if your advert proves more relevant than others, you are rewarded with improved positioning for less bid fees.

Here’s 12 Reasons Why You Should Use PPC Advertising

  1. Quick Results, usually within minutes.
  2. PPC advertising is targeted with measurable results.
  3. You only incur a fee when a your advert is clicked.
  4. Organic search takes time, PPC provides you with instant traffic.
  5. It is the quickest and most effective way of promoting your website products and services online.
  6. Organic search results are “art” and science, with PPC the results are guaranteed.
  7. Testing is a breeze. You can try different keywords, titles and descriptions.
  8. It’s cost effective, you determine your spending budget.
  9. Adverts can be scheduled for certain display times.
  10. The domino effect often occurs and your PPC advert may show up on other sites.
  11. PPC provides geographic targeting – you pick where your ad shows.
  12. You can increase or decrease your traffic very easily.

That’s the good news… And here’s the “bad” news…

PPC requires some technical know-how to setup your account. There are many PPC companies to choose from. You’ll need to conduct some in-depth keyword and key phrase analysis to determine what people want. You’ll need to be skilled in the art of writing advertising copy – and more over, you’ll need to know how to write PPC Adverts… they’re a special breed unto themselves.

And last, but by no means least… this is not a ’set and forget’ system. You will need to allocate a certain amount of time each week to review the logs, track the reports, tune the adverts, create more adverts, keep up-to-date on the trends and adjust all of these things accordingly.

Now you know why people outsource…

Here’s a closing thought for you:

Traditional advertising is a gamble (a wise gamble when done properly mind you, but a gamble none the less) PPC is a sure thing – totally trackable, totally predictable, and 100% guaranteed.