Why You Should Ignore a Publishers Offer for FREE Advert Design

Person woman hat 24884I visited with a client today and during the conversation it became apparent they were having issues with their advertising – print advertising to be precise. They showed me the original advert and told me it cost them a little more than $1,700 to place the ad.

When I asked them who created the concept, the copy and the design – the client smiled and said … Continue reading “Why You Should Ignore a Publishers Offer for FREE Advert Design”

This Is How Your Prospect Reads Your Advertising

Every sPerson books cute 261895mall business needs to market themselves and part of marketing is advertising. The trouble is most SMB’s don’t quite understand the importance of the elements that make up a good advert. Today I’m going to show you how your prospect reads yours!

It is important to understand that your prospect will not simply read your advertisement or letter. At first, they will only scan it. In direct mail or brochures, you have about eleven seconds before being dismissed. People read your ‘message’ in the following order: Continue reading “This Is How Your Prospect Reads Your Advertising”

Udemy Course Creation (Minimum Requirements)

Plate wood light 159622In a hurry to develop and launch your course? Here’s the simplest course you can make and sell on Udemy that still meets their submission guidelines.

Am I saying you should ONLY do this? Nope, but if you’re in a hurry to get into the market, I suggest you “MVP” the heck out of your course and then circle back later to add more content as required.

Here’s the list: Continue reading “Udemy Course Creation (Minimum Requirements)”

The Trouble With Audio ONLY Marketing

There’s a newsletter I enjoy reading and it contains valuable information I can often use immediately.

Picture this… The email newsletter shows up I click on the “read me” link. I’m taken over to a new page … with nothing on it. Huh? OK, it had something on it, a “<Play>” button. Now I’m starting to get irritated, I’m pushed for time, I don’t want to play “find the freaking facts!”

So I push the button and after what seemed an eternity (maybe 2 seconds… I told you I was in a hurry) a voice started speaking. I know the voice, I like the guy, his stuff is good but here’s the part that really drives me bonkers – he speaks at a measured pace. Aagh!

Darn it, now I’m locked into absorbing his valuable information at the speed of my buddies voice — which I do enjoy listening to — just NOT when I’m in a hurry, and not when I want the information NOW!

Glaciers Move Faster…

Most of us speak quite slowly, we digest words at the rate of a few hundred a minute. Glacial time in comparison to the speed at which I *READ*. These days I can visually absorb information at one heck of a pace – I’ve learned to do so from necessity – and I want the information ‘in my head as fast as humanly possible’ so I can use it now.

When I want to curl up with a good book, I do. When I want to listen to an audio cast, I do. Now is NOT the time 🙁

Being given valuable information in an AUDIO ONLY format has totally cheesed me off, now I have to go elsewhere to get what I want… And did I mention I was in a hurry?

And the point of all this?

Don’t overlook the fact each of us likes to ‘consume’ ideas and information in different ways, I’m mostly visual with auditory as back up. Some folks are primarily auditory and experiential (they like to touch and experience the moment) and then there are a few poor souls who experience the world from a smell and taste perspective – but we won’t worry about them shall we *smile*

Remember most of us can read a heck of a lot faster than we can listen, and people are asked each day to make many decisions about how to spend their precious time – Don’t force them to spend it at 120 words per minute… Give them a choice.

The King of Bahrain Exercise

Luxury castle palace 68389Whenever I do a consultation with a small business owner who is thinking small – and most of us fall prey to this tendency from time to time – I offer them …

The King of Bahrain Exercise

Here’s how it goes. Suppose you are a massage therapist or a human rights consultant. Imagine you have a good friend and client named Sandy who is going out with a guy from the Middle East.

One day you get a call from a man who is an emissary from the King of Bahrain. It turns out your friend Sandy raved about you to her boyfriend, and he went back to Bahrain and spoke to the King.

For some crazy reason the King wants to experience the benefits you offer, but with a twist. His emissary speaks as follows: Continue reading “The King of Bahrain Exercise”

12 Reasons Why You Should Use PPC Advertising

What Is PPC?

Pay-Per-Click is a form of Internet advertising where you pay when someone clicks on one of your ads. Placement of your advert is determined by your bid price and relevancy. If you bid the most you can gain the top spot, alternatively if your advert proves more relevant than others, you are rewarded with improved positioning for less bid fees.

Here’s 12 Reasons Why You Should Use PPC Advertising

  1. Quick Results, usually within minutes.
  2. PPC advertising is targeted with measurable results.
  3. You only incur a fee when a your advert is clicked.
  4. Organic search takes time, PPC provides you with instant traffic.
  5. It is the quickest and most effective way of promoting your website products and services online.
  6. Organic search results are “art” and science, with PPC the results are guaranteed.
  7. Testing is a breeze. You can try different keywords, titles and descriptions.
  8. It’s cost effective, you determine your spending budget.
  9. Adverts can be scheduled for certain display times.
  10. The domino effect often occurs and your PPC advert may show up on other sites.
  11. PPC provides geographic targeting – you pick where your ad shows.
  12. You can increase or decrease your traffic very easily.

That’s the good news… And here’s the “bad” news…

PPC requires some technical know-how to setup your account. There are many PPC companies to choose from. You’ll need to conduct some in-depth keyword and key phrase analysis to determine what people want. You’ll need to be skilled in the art of writing advertising copy – and more over, you’ll need to know how to write PPC Adverts… they’re a special breed unto themselves.

And last, but by no means least… this is not a ’set and forget’ system. You will need to allocate a certain amount of time each week to review the logs, track the reports, tune the adverts, create more adverts, keep up-to-date on the trends and adjust all of these things accordingly.

Now you know why people outsource…

Here’s a closing thought for you:

Traditional advertising is a gamble (a wise gamble when done properly mind you, but a gamble none the less) PPC is a sure thing – totally trackable, totally predictable, and 100% guaranteed.

The Secret Internet Money Making Formula

In any statistical population there is always a percentage that will accept your offer. In other words, if you keep asking you’ll get a “yes.” Kids do it all the time. As adults we ‘learn’ to stop asking very quickly in our lives because we don’t like rejection. It hurts.

A Sad Young Man

But what has this got to do with Internet Marketing? I’m getting to that, bear with me. I once heard a tale of a sad young man who had limited social skills. His idea of getting a girl involved hanging out in bars where he’d approach a young lady and simply ask her if she wanted sex!

Can you imagine the rejection rate…and the number of times he got slapped or had a drink thrown in his face? Now that’s rejection! But there’s an upside to this story…this guy always got a girl…in the end. He kept asking.

And the moral of that tale? Asking is the key, and we know asking the right way is even better, but we know trying different approaches makes us vulnerable to rejection. It’s quite the conundrum!

Back to the ‘Secret‘

Hold that thought for a moment while we get back to the secret.

So if we simply ask enough times we will eventually get a yes, and if we improve how we asking we’ll get more yeses. Ok, now we’re getting somewhere.

On the Internet a large population is simply called TRAFFIC. And if you have enough traffic you can afford to ask badly and still be successful. Of course, if you ask in more effective ways you’ll do even better – but we’ve got to start somewhere.

Traffic Is the Key

So the secret to making money on the Internet is simply getting enough traffic and asking people if they’re interested. So if you can get enough people marching past your website (where your offer is made automatically and without personal rejection I might add) you will eventually make sales. Granted if your offer is bad and your website is worse, you’ll make very few sales – but you will make some. As the old saying goes, “Even a blind squirrel eventually finds a nut!”

This ’secret’ holds true in the real world as well because the secret to making money in a retail store is still all about having a steady stream of prospects (traffic) walking around your store.

Write & Share

Now making your traffic (prospects) stay long enough to see your offers, and improving the conversion rates so you sell more stuff, well that’s the subject of another article.

But rather than leave you hanging without a practical way to implement the “more traffic” solution – here’s a clue. It’s free, it’s easy and it’s been under your nose from the very beginning: provide meaningful, appropriate content and the search engines will love you for it. In other words, support the Internet at the fundamental level – it was built to share information… so write and share!

7 Small Business Survival Tips

No matter type of business you operate you’ve got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a “tight ship.”

(1) Pause Before Paying

Some of the things you can and should do include protecting yourself from impulse expenditures. We’ve all bought merchandise or services we really didn’t need simply because we were in the mood, then we sort of “wake up” a couple of days later and find that we’ve committed hundreds of dollars of business funds for an item or service that’s not essential to the success of our own business, when really pressing items had been waiting for those dollars.

(2) Using Professionals

While you may think you cannot afford it, be sure that you don’t “short-change” your self on professional services. This would apply especially during a time of emergency. Anytime you commit yourself and move ahead without completely investigating all the angles, and preparing yourself for all the contingencies that may arise, you’re skating on thin ice. Regardless of the costs involved, it always pays off in the long run to seek out the advice of experienced professionals before embarking on a plan that could ruin you.

(3) Your Financials

Your company’s books should reflect your way of thinking, and whoever maintains them should generate information according to your policies. Thus, you should hire an outside accountant or accounting firm to figure your return on your investment, as well as the turnover on your accounts receivable and inventory. Such an audit or survey should focus in depth on any or every item within your financial statement that merits special attention. In this way, you’ll probably uncover any potential financial problems before they become readily apparent, and certainly before they could get out of hand.

(4) Advisory Boards

Many smaller companies set up advisory boards of outside professional people. These are sometimes known as Power Circles and once in place, the business always benefits, especially in times of short operating capital. Such an advisory board or power circle should include a lawyer, a certified public accountant, civic club leaders, owners or managers of businesses similar to yours, and retired executives. Setting up such an advisory board of directors is really quite easy, because most people you ask will be honoured to serve.

Once your board is set up, you should meet about once a month and present material for review. Each meeting should be a discussion of your business problems and an input from your advisors relative to possible solutions. These members of your board of advisors should offer you advice as well as alternatives, and provide you with objectivity. No formal decisions need to be made either at your board meeting, or as a result of them, but you should be able to gain a great deal from the suggestions you hear.

(5) Joining Associations

By all means, join your industry’s local and national trade associations. Most of these organizations have a wealth of information available on everything from details on your competitors to average industry sales figures, new products, services, and trends. If you are given a membership certificate or wall plaque, you should display these conspicuously on you office wall. Customers like to see such “seals of approval” and feel additional confidence in your business when they see them.

(6) Free Advice

Whenever you can, and as often as you need it, take advantage of whatever free business counseling is available. Your local chamber of commerce or small business advisory will likely have numerous free publications. Most local universities, and many private organizations hold seminars at minimal cost, and often without charge. Take advantage of the service s offered by your bank and local library.

(7) Direction Is Everything

The important thing about running a small business is to know the direction in which you’re heading; to know on a day-to-day basis your progress in that very direction; to be aware of what your competitors are doing and to practice good money management at all times. All this will prepare you to recognize potential problems before they arise.

In order to survive with a small business, regardless of the economic climate, it is essential to surround yourself with smart people, and practice sound business management at all times.

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Are ‘They’ Stealing Your Web Traffic With This Trick?

I got an interesting email recently, I was advised by a new website they’d acquired a database of 36,000 articles…and they wanted to know if any of my content was within it.

So I visited the site and I found they had indeed ‘acquired’ some of my articles. No big problem at first blush – that’s what article marketing is: you write great content and in exchange for someone else promoting your work, you get the bio box with active hyperlinks to your chosen web-page (great for increasing your web presence.)

However there was more to this…

They were stealing my traffic and here’s how they did it:

Generally publishing your article to an official article syndication site is safe, but there’s always someone out there looking twist things up a little. You see, most publishers do things properly – they search for relevant content and then they selectively review it and if it works for them, they’ll publish it. Great – that’s how things are supposed to work.

Then there are the other types of ‘publisher’…

They’ll harvest anything and everything and put it all on to a website…but that’s not the end of it. If they simply did that your articles would be ok. But no, these guys don’t want to create a content specific niche portal site, nah – these guys are looking for traffic to monetize and here’s what they do – they steal yours!

And here’s how:

They take your article content and they ALTER it. This is a MAJOR NO NO and is a violation of your rights and your terms of use. And get this, the way they alter it is dead sneaky. They don’t do it on their site… they do it JUST BEFORE THE PAGE IS SERVED UP (which makes it very hard for people to spot) by adding extra hotlinks to your article copy. If you want to know how they do this I’ll happily explain it because it involves some very clever programming and some underhanded tactics the search engines don’t approve of (but that’s another story for another day…)

Back to your altered article. So your article, which had a couple of links at the very end directing people to your website or product is now sending traffic away from you and over to them – because they stole your traffic by adding extra hotlinks to their chosen words.

And the really clever part is this, your article could be about gardening and lawn-care, and you made reference to a certain brand of lawn-mover in the content – these sneaky traffic stealers can dynamically turn that ‘lawnmower’ word into a hyperlink so it becomes clickable and steals your traffic and offers the lawnmower for sale! I’ll admit it’s clever, but it’s contrary to the spirit of the publishing exchange idea and another example of a writer getting the shaft!

This is big business.

There are some major players on the Internet promoting the technology to do this. In fact, they’re making a pretty penny selling the software to do this. Ironically the technology that performs this little miracle of traffic theft is freely available elsewhere (and I’m not telling you where…)

Anyway, ‘rant’ over. If you use articles to market your products and service (and you should – it rocks!) then you also need to protect your Intellectual Property. Remember, you are creating content to drive traffic to your product or service so when some else adds their links to your content they are in fact stealing your potential customers.

If you need to ’see’ what’s going on here, imagine this: You sell widgets from your store. You spent time and energy promoting your store, you have great advertising and people visit you regularly. Business is good. Then a competitor who doesn’t want to take the time to create valuable marketing and advertising promotions decides it’s easier to simply walk into your store, tap your prospect on the shoulder and while they’re walking them out of your store – they’re selling them their product!

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PS. If you think some scoundrel is hi-jacking your hard work, let’s talk!