SEO & IM Expert ~ James Burchill

My Website Clipart is Yours… If You Want a Copy

People often comment on how much they like the images, graphics and clipart on my website and then they usually ask me where they might get some like it.

So during a recent web writing project I decided to bundle up the clipart I have (over 1,601 images in total - actually it’s closer to 1,900 - but who’s counting!) and make it available for download.

I’ve even added over 300 banner templates and other goodies too. Frankly this one clipart package may be all you’ll ever need for sprucing up the design of your websites, your blogs, your knols, or even your hubpages…

Click here to find out WHAT’S INCLUDED and how to get your copy…

Knoljacking - Hijacking Your Search Engine Rankings With Knols

Google Knols are making an impact very quickly. In some cases “duplicate” content on a Knol outranks the original source content. This becomes a big issue if someone deliberately attempts to undermine you by doing the following:

• Maliciously posting your content to their Knol and
• Getting a couple of decent inbound links.

That’s it, these two actions alone can get you filtered out of the search results for your own authority content and web site! Take pre-emptive action and get writing your Knol’s. Alternatively consider hiring a professional and simply say “James, Make My Knol.”

Remember, Knols are a now one more element in the process of defending and developing your online brand and reputation and cannot (and should not) be ignored.

*Inspired by a post from Aaron Wall

Make My Knol - Creating SEO Content the Easy Way

What Exactly Is a Knol and Why Is the Web Going Crazy Over Them?

A Knol is a one-paged website hosted by GOOGLE itself! Similar to a Squidoo lens, a Knol allows you to publish information online and get visitors from both the Knol community and search engines. [This is key]

‘Knol’ stands for ‘a unit of knowledge’. A Google Knol is your own piece of the social marketing platform that was only recently released publicly (July 23, 2008.) It would seem that after seeing the success of Squidoo, Hub Pages, and Wikipedia, Google wanted their own piece of this very lucrative Web2.0 pie

Key Web2.0 Site Secrets…

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Google Knols - How To Create Your Own Knol

How to Create a Google Knol - Free Video

Welcome to Google Knol’s the competing entry into the worlds (or is that words) of Squidoo, Hubpages, and Wiki. A Knol is a unit of knowledge. What makes them “cool” and very powerful is the subject for another post - but for now, know this: Google indexes the content and there is a sense Google will likely favor it’s own “content” above others… We shall see. In the mean time, here’s a video showing you how to create a Knol. Knol SEO/IM Tip: You can embed links in your Knol, and even Google adsense…

[Click here if you want me to Write & Make Your Knol for just $99]

Technology & Computing Uses - Technology Coaching

Technology & computing uses abound and when used properly make for a wonderful servant. When abused, technology becomes a terrible master. Consider this: at no other point in recorded history have we ever been more dependent on technology and computing uses.

For many, this level of dependency is a little unsettling and for those, who are not quite full-blown technophobic, the very thought of developing a sales presentation or a monthly budgeting spreadsheet, or something as apparently banal as sending an email to a group while privately copying others, is quite a challenge. So why am I discussing this today?

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IBM’s UC Jam

On the 22nd of July, I participated in IBM’s “UC Jam” as part of UC in Canada’s ongoing discussion regarding the current and future landscape for Unified Communications.

There were six UC experts in an IBM boardroom in Toronto, and one connected via videoconferencing from Ottawa. It was a fascinating few hours and the lively discussions covered subjects from the definition of UC through to selecting a suitable UC vendor/partner and the pitfalls to avoid along the way.

Beyond the inevitable peer pressure *grin* was the added incentive to not look like a complete doofus because the event was being filmed for later publication. The shoot is in post production at the moment, and as I get more information I’ll share it, in the mean time I thought you might like to read the UCinCanada interview that preceded the ‘main event.’ I think you’ll find it enlightening.

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“What the heck do you actually do James?”

Good question. In fact I’ve been asked that question so often that I put this short video together to explain what I do…

iPhone Developer Wanted

WANTED: iPhone Developers

Much of what we do here at JamesBurchill.com and jbpartners.net is all about marketing and communications. We help our clients express themselves online (and off) so they can sell more of their products and services.

Our preferred “weapon of choice” is what we call ‘expressive’ or ‘articulated’ technology. Why this? Because (a) I have more than 20 years direct experience using technology to empower and grow businesses, (b) because the Internet is a technology platform and it permeates all aspects of our lives, and finally (c) because, frankly, technology applied properly is just plain cool and myself and my team really get a kick out of seeing it “done right.”

Which is why I have a requirement that needs the special skills of one or more iPhone Developers. If you are a company that develops iPhone platform software, or an individual (I have no preference at this stage) drop me an email and introduce yourself. There are a couple of projects being considered that would require your special skills.

Users Can Now Rate and Review Your Business from Their Phones!

Google recently enabled user rating and reviews. Now a happy customer can type a shining review about your business before they even get the check! Of course… if you do something ‘bad’ to upset them - they can flame you faster than a forest fire! And by all accounts, Google includes the feedback immediately in the search results.

[Read the full story here on Google's own blog.]

Your Social Media Marketing Strategy: 4 Things to Remember

Social Media Marketing

Many a company has forgotten the old maxim, “Act in haste, repent at your leisure…”

The same warning should be applied to companies rushing to get in on the social media marketing wave.

If you hear things at work like “We should have a blog,” or “Let’s join Facebook,” I suggest [respectfully] that maybe you are about to make a whopper of a mistake.

Here’s why…

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