Consumers Engaging with Online Video


*TIP* If you're new here, you may appreciate my email update service. ~ James

2009 brought big changes and big growth for the online video market. Consumers viewed 33.2 billion videos in December, generating a 132% increase over the same period in the previous year. Google continued to own the market with its YouTube property but Hulu moved into second place with 3% of the online video market. comScore statistics show that viewing online video is a widespread consumer activity with an online participation rate of 86.5%.
Source: MarketingForecast
Author: Kathy Crosett

“Praise be the tweet!” – Stephen Fry Humour


This ancient technology still beats email


12 minutes to index


Google is watching and indexing my content at breath-taking speed. I knew things were getting picked up quickly, but this conflux of emails proves just how fast. I blogged at 11:18 and Google alerted me at 11:30 … just 12 minutes later. Ooraa!

“Patience Grasshopper!”


I love that line from the classic movie – Kung Fu. Today I throw it around whenever I want to cause someone to smile and reflect. And yet, for all its fun there is a deadly serious message within those two words.

Case in point. I recently got a poison-pen email from someone who went on a libellous rip. However, I learned my own special application of the ‘patience grasshopper’ quote and did not react. I merely re-read it and wondered why?

You see, if the person had taken the time to check their facts, had picked up the phone or even emailed me first to enquire, they would have learned the foundation for their negative naysaying was in fact groundless. It was a case of acting in haste. They got their facts wrong and thus drew the inevitably wrong conclusion. A huge slice of humble pie is in order… a bruised ego anyone?

So my point is this… before you decide to write someone a cutting, mean-spirited, dose of negative energy (which could be used in a court of law) … patience grasshopper. It will serve you well, and save you from getting egg on your face.

Now go and meditate on the sound of one hand clapping…

Trying to Influence Moms? Pay Close Attention to Their Social Media


Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch. The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). Moreover, 15.3% maintain their own blog. Not surprisingly, moms frequently share experiences and information, and say other people’s opinions influence their purchases, the survey found. Nine out of 10 (93.6%) mothers regularly or occasionally seek the advice of others before buying a service or product.

The Gold’s in the gaps: Technology vs Psychology


It’s not about the Technology, it’s about the Psychology

They’re starting to get it. The tools don’t make the master. They once gave you a tactical advantage but to coin an old ‘wild west’ saying: “God made man, Sam Colt made them equal”

So while people have been chasing technology as their own silver bullet, in truth there was none and now people are slowing realizing that it’s the relationships between things that matters more.

It turns out that the way things are related – the way we connect – is far more important than what is being connected.

It would seem that Facebook COO Sheryl Sandberg agrees with me too, she says “There is a very fundamental shift going on from the information Web to the social Web.”

In other words, it’s no longer about the mechanistic parts, about the data; it’s about the relationships.

So there you have it… apparently there’s little value in the stuff itself, but there’s gold in the gaps ??? My brain hurts…

PS. Sam Colt made the Colt revolver hand gun … just in case you didn’t know ;-)

Psychological Triggers (MindMap) – Push These For Maximum Marketing Impact


Daily Newspaper Reading (Print or Online) Down to Two in Five


According to the findings of a new Adweek Media/Harris Poll, of 2,136 U.S. adults surveyed online between December 14 and 16, 2009 by Harris Interactive, the era of Americans reading a daily newspaper each and every day is coming to an end.

Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least once a month. One in ten adults (10%) say they never read a daily newspaper.

Internet Mastery Training Videos


It’s done… http://InternetMasteryTrainingVideos.com is now live.

Currently there are over 100 internet mastery videos uploaded to our server – if you sat and watched all of them back-to-back you’d be there for days… and there’s more to come!

Soon I’ll share details about how you can access this rich video training library – and the best part… much of the video training is FREE.

If you want to qualify for FREE INTERNET MASTERY TRAINING VIDEOS make sure you visit the site today, the sign-up form appears in a few seconds:

http://InternetMasteryTrainingVideos.com

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