I’ve said it before and I’ll say it again: “People buy when THEY’RE ready to buy … and NOT BEFORE!” Nearly 7 out of 10 people who say “No thanks” today will say “Yes!” within 12 months. Let that sink in for a moment… that means you need to keep asking—or, put in a more palatable way—keep following up.
But who has time? It’s tedious, boring work. Remembering to send that email, mail that card, or call that client? Ick. And let’s not forget the rejection, the voicemail tag—it’s enough to make you want to run away and join the circus. But what if there was a better way? What if a hundred digital hands lifted you up and did all the ‘dirty work’ so you didn’t have to?
Good news: this ‘nirvana’ exists and has for some time. Welcome to the wonderful world of marketing automation. Unlike a fairy tale, this story is real—no monsters, no damsels in distress, and no toads to kiss. Just a straightforward approach: define the process you use to court a client (marketing or selling to them) and then automate it.
Today, marketing automation is nothing new—it’s actually ‘old hat’ in terms of solutions. What makes it exciting are the technological advances made over the past 20 years. Modern systems can now adapt and change messaging flowsbased on a prospect’s interactions—bordering on adaptive intelligence.
Bottom Line: Stay in the Game
If you want to increase your sales, explore marketing automation platforms that fit your needs. Whether you need a sophisticated, dynamic system or something simpler like sequential email follow-ups, there’s a solution out there for you.
Remember, 70% of people who said no today will say yes within a year. Will you still be following up with them?
TIP: If you’re using marketing automation, YOU WILL BE 😈 #Winner
