In any statistical population there is always a percentage that will accept your offer. In other words, if you keep asking you’ll get a “yes.” Kids do it all the time. As adults we ‘learn’ to stop asking very quickly in our lives because we don’t like rejection. It hurts.
A Sad Young Man
But what has this got to do with Internet Marketing? I’m getting to that, bear with me. I once heard a tale of a sad young man who had limited social skills. His idea of getting a girl involved hanging out in bars where he’d approach a young lady and simply ask her if she wanted sex!
Can you imagine the rejection rate…and the number of times he got slapped or had a drink thrown in his face? Now that’s rejection! But there’s an upside to this story…this guy always got a girl…in the end. He kept asking.
And the moral of that tale? Asking is the key, and we know asking the right way is even better, but we know trying different approaches makes us vulnerable to rejection. It’s quite the conundrum!
Back to the ‘Secret‘
Hold that thought for a moment while we get back to the secret.
So if we simply ask enough times we will eventually get a yes, and if we improve how we asking we’ll get more yeses. Ok, now we’re getting somewhere.
On the Internet a large population is simply called TRAFFIC. And if you have enough traffic you can afford to ask badly and still be successful. Of course, if you ask in more effective ways you’ll do even better – but we’ve got to start somewhere.
Traffic Is the Key
So the secret to making money on the Internet is simply getting enough traffic and asking people if they’re interested. So if you can get enough people marching past your website (where your offer is made automatically and without personal rejection I might add) you will eventually make sales. Granted if your offer is bad and your website is worse, you’ll make very few sales – but you will make some. As the old saying goes, “Even a blind squirrel eventually finds a nut!”
This ’secret’ holds true in the real world as well because the secret to making money in a retail store is still all about having a steady stream of prospects (traffic) walking around your store.
Write & Share
Now making your traffic (prospects) stay long enough to see your offers, and improving the conversion rates so you sell more stuff, well that’s the subject of another article.
But rather than leave you hanging without a practical way to implement the “more traffic” solution – here’s a clue. It’s free, it’s easy and it’s been under your nose from the very beginning: provide meaningful, appropriate content and the search engines will love you for it. In other words, support the Internet at the fundamental level – it was built to share information… so write and share!