Email marketing is an incredibly popular marketing strategy–and for good reason. It works! Unfortunately, tougher SP*M filters mean more and more valid messages are winding up in SP*M folders.
Would you like to guarantee YOUR email campaigns are delivered to the in-box where they belong? Then you absolutely MUST implement these best practices because an email in the SP*M-can is a waste of your precious time and money.
Continue reading “5 Effective Tips for Avoiding the SP*M Can”
If you use email as part of your marketing strategy, deliverability is probably among your top concerns. After all, emails need to arrive in the inbox before they can effectively generate leads. Unfortunately, there are a few gaffes that can cost you when you send your next email marketing message.
Here of the top three mistakes. Continue reading “3 Email Mistakes That Will Cost You – Big Time!”
Every seasoned marketer knows that it’s not how many people are on a list, it’s how well people respond. A great way to improve response rates is to segment subscribers so they only receive relevant messages from you.
Segmentation is a great way to deliver exactly what people want, when they want it. Plus, it helps you avoid bombarding subscribers with the wrong messages at wrong times. CRM applications hold a significant value for businesses who need to market to their customers so they can deliver valuable products to customers.
Here are 10 ways you can segment prospects and customers.
Continue reading “10 Ways to Segment and Slice Your List”