If you have been looking for a way to connect with your customers and clients on a simpler and personal level, then social media marketing is probably what you need. Use these tips to get yourself set up and running.
As Bill & Ted Said, “Be Excellent!”
Make sure your blog has excellent content that engages, educates, and inspires. A great blog serves as the cornerstone of your social media marketing. When you create content that people cannot wait to read, they will keep coming back. The bottom line is that good content is what is behind any type of media, and social media marketing is no exception.
Often Is Better
Produce new blog entries often and at regular intervals. You see, people who use social sites are always looking for fresh and exciting content. If they can get it with you, they may be inclined to stick with you. This has been proven with newspaper and magazine subscriptions. Be sure you stay consistent so that visitors want to come back.
Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.
If you use Twitter as part of your media marketing plan, create tweets that are rich and varied in content. Send out Tweets that contain suggestions and tips that relate to your products and the issues they aim to resolve for your customers. If you use some tweets that advertise your business and fun and social ones, people will be more likely to go to your site.
Link It Baby!
Tie all your social media pages together with links. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. Add in your blog, Facebook and URL to your Twitter profile. Link your marketing across different social media platforms for increased customer traffic.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook “likes” you’ve received, Twitter followers you’ve accumulated or any awards your site or blog has received is a great way to prove your “social worth.”
The ReTweet Button
Get a WordPress blog so you can use the WordPress Retweet button. This features allows your visitors to post a link to one of your articles in their Twitter feed in a simple click. You could also add Retweet buttons on your website if you take the time to code it yourself.
If you take the advice listed here to get up and running on Facebook, Twitter or any of the other social media sites, you will start to see results quite quickly. There is nothing as satisfying as watching your fans and follower numbers start to grow every time you log on.