The Internet is a network of interconnected nodes of information (content.) The more densely interconnected the information becomes (the density factor) the more useful and valuable it is. Data + Interpretation = “Meaningful” Information Without ‘parroting’ the obvious, content (meaningful…
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You’re Not A ‘Blue Chip’ Company, So Stop Copying Their Marketing!
‘Blue Chip’ or not, success isn’t necessarily tied to how good they are, but rather to repetitive advertising. Mega corporations of this world advertise to build distribution and brand awareness. They do ‘image advertising’ which melds certain emotional responses with…
7 Ways To Accidentally Get an Online Brand
Lately, I’ve been promoting using strategic content to develop and actively protect your online brand and reputation. I’ve found people have little or no knowledge of their personal brand and how it is often created for them – whether they…
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