James' Blog

"It's not the destination ... it's the journey."

[CASE STUDY] How Cirino's spent $11.61 and got 254 email/SMS subscribers in 1-day

If you've been reading my emails for any amount of time you know I'm a fan of marketing automation and technology. Well, this is an example of what happens when you do the right things. Yesterday, our client [CIRINOS] spent a little under $12 on Facebook ads promoting their Bloody Mary Mix....


Extending Your Bot Beyond Its Boundaries

Bots have come a long way since the first chatbot Eliza, debuted in the early 1960s. Today, bots support businesses of all shapes and sizes along every path of the customer journey. But what happens when your bot doesn't have the feature or functionality you want? For example, perhaps your...


​How To Pause Your ManyChat Bot Automation ... Until You're Ready (Like When You're In a LIVE CHAT!)

[NEW] FREE TRAINING EXPLAINS HOW TO PauseYourBot.com ManyChat support (when I asked them) told me the only way was to press the PAUSE AUTOMATION button when using the LIVE CHAT feature. This was not really what I wanted and only offered a temporary solution (in increments of 30 minutes.) No,...


The Great Chatbot Lie!

It seems no matter where you look these days, someone is talking about chatbots. And if you listen for more than a moment, you'll hear the great chatbot lie - and you might not even notice it. What is this "great" lie, you ask? It's simply this: "There are two types of chatbots - rules-based...