James' Blog

Marketing Automation Expert

The Great Chatbot Lie!

It seems no matter where you look these days, someone is talking about chatbots. And if you listen for more than a moment, you'll hear the great chatbot lie - and you might not even notice it. What is this "great" lie, you ask? It's simply this: "There are two types of chatbots - rules-based...

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"Digitize or Die!"​

That's the new COVID19 battle cry for business. And (respectfully) it's bullshit ... and it's a cruel tease. For many businesses it's the promise of a possibility - but not for all. Fudging a live event into an online edition is NOT digitizing your business model - that's a band-aid. Using...

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