Integrated Social Marketing
Why Did I Delete All My Blog Posts?
That one’s easy. I deleted all my blog posts because there was simply too much information on the site and although it was categorized, people cannot sequentially read the evolution of the blog as it was intended. Frankly it was just to unwieldy for most people.
Now I’m going to take the content, clean up the ‘ever green’ parts and load them into e-books, special reports and other easier to digest mediums.
Also… and this is biggy. I need to be able to sequence the content flow so that I can manage the reader experience as best as possible. With thousands of readers at different levels of comprehension and exposure to my brand and the associated training, the old format was simply inefficient.
Stay tuned as I begin to make the materials available in early 2010. You’ll see what I mean and it will all make sense then
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| Print article | This entry was posted by James Burchill on December 12, 2009 at 1:51 pm, and is filed under News. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |