Marketing is easy as 1 … 2 … 3 right? Well kinda. It is actually made up of 3 distinct clusters of tasks (4 if you include analytics) and today I decided to sketch out what those 3 task groups were.
Then I decided to put some numbers alongside the services to give you an idea of how the costs stack up.
So here are your 3 basic tasks:
- TRAFFIC GENERATION
- LEAD GENERATION (that’s the art of taking the traffic and turning it into a lead) and then
- LEAD CONVERSION (that’s the art of taking the lead and converting it into a sale.)
Take a look at the diagram and see what you think. Do you agree or disagree with me? Why? Share your comments below. And please note, the $ figures included are typical fees for small marketing agencies. In fact, these numbers are very close to our price points (give or take a few caveats of course!)
Finally, look down in the left hand corner of the diagram … these are qualities your marketing agency should have. Just something to consider if you’re thinking of hiring an agency to help you with steps 1, 2 or 3