Trying to Influence Moms? Pay Close Attention to Their Social Media
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Retailers trying to influence moms should pay close attention to their social media efforts and also focus on free items, promotions and discounts, according to a Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch. The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). Moreover, 15.3% maintain their own blog. Not surprisingly, moms frequently share experiences and information, and say other people’s opinions influence their purchases, the survey found. Nine out of 10 (93.6%) mothers regularly or occasionally seek the advice of others before buying a service or product.
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- How Social Media is Perceived at Budget Time
- Social Media in Small Business – Making the Most of It
- Social Media Public Speakers: How to Choose the Right One
- Social Media Yields New Customers For Small Businesses
- How Much of the Online Budget is Social Media Getting?
About James Burchill
James Burchill (the CEO & CMAC of Business Fusion Marketing) is an in-demand Social Media, Internet Marketing & Automation expert as featured by IBM, Dell Small Biz and PC Magazine. This popular public speaker, seminar trainer and consultant is a rarity in todays market because he's not only an accomplished speaker and presenter, he is actually talking from direct application experience. He's not "all talk and no trousers" (it's an English thing - don't ask.) A classically trained multi-disciplinary writer and certified NLP, James’ innovative solutions are a fusion of elegance, simplicity, power and profitability. James would be honoured to speak or present at your next event and is available on a limited basis for consulting.
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