The Gold’s in the gaps: Technology vs Psychology

Have you visited my Free Social Media & Internet Marketing Facebook group today?

It’s not about the Technology, it’s about the Psychology

They’re starting to get it. The tools don’t make the master. They once gave you a tactical advantage but to coin an old ‘wild west’ saying: “God made man, Sam Colt made them equal”

So while people have been chasing technology as their own silver bullet, in truth there was none and now people are slowing realizing that it’s the relationships between things that matters more.

It turns out that the way things are related – the way we connect – is far more important than what is being connected.

It would seem that Facebook COO Sheryl Sandberg agrees with me too, she says “There is a very fundamental shift going on from the information Web to the social Web.”

In other words, it’s no longer about the mechanistic parts, about the data; it’s about the relationships.

So there you have it… apparently there’s little value in the stuff itself, but there’s gold in the gaps ??? My brain hurts…

PS. Sam Colt made the Colt revolver hand gun … just in case you didn’t know ;-)

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About James Burchill

James Burchill (the CEO & CMAC of Business Fusion Marketing) is an in-demand Social Media, Internet Marketing & Automation expert as featured by IBM, Dell Small Biz and PC Magazine. This popular public speaker, seminar trainer and consultant is a rarity in todays market because he's not only an accomplished speaker and presenter, he is actually talking from direct application experience. He's not "all talk and no trousers" (it's an English thing - don't ask.) A classically trained multi-disciplinary writer and certified NLP, James’ innovative solutions are a fusion of elegance, simplicity, power and profitability. James would be honoured to speak or present at your next event and is available on a limited basis for consulting.
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One Response to The Gold’s in the gaps: Technology vs Psychology

  1. Great blog James, bang on!

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