Integrated Social Marketing
The Gold’s in the gaps: Technology vs Psychology
It’s not about the Technology, it’s about the Psychology
They’re starting to get it. The tools don’t make the master. They once gave you a tactical advantage but to coin an old ‘wild west’ saying: “God made man, Sam Colt made them equal”
So while people have been chasing technology as their own silver bullet, in truth there was none and now people are slowing realizing that it’s the relationships between things that matters more.
It turns out that the way things are related – the way we connect – is far more important than what is being connected.
It would seem that Facebook COO Sheryl Sandberg agrees with me too, she says “There is a very fundamental shift going on from the information Web to the social Web.”
In other words, it’s no longer about the mechanistic parts, about the data; it’s about the relationships.
So there you have it… apparently there’s little value in the stuff itself, but there’s gold in the gaps ??? My brain hurts…
PS. Sam Colt made the Colt revolver hand gun … just in case you didn’t know
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| Print article | This entry was posted by James Burchill on February 3, 2010 at 8:40 am, and is filed under Internet Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
about 1 month ago
Great blog James, bang on!