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eBay once thought they had a mole when I told them about an Internet Marketing idea I’d developed. I guess I should give you some background first… A few years ago I was doing some writing for a magazine and, I’d written about using eBay as a marketing tool. eBay heard about my work, liked my approach and called me in for a meeting.

During that meeting, eBay gave me the grand tour (yes they really do have offices!) and I met some really neat people. Their coffee and snack lounge is amazing… Good to know where our pennies go.

Anyway, part of my meeting included an exchange of information, so I told them more about my marketing ideas and that’s when they reacted surprised. It would seem an idea I’d been developing was also strikingly similar to an idea they had been secretly developing and to say they were shocked was putting it lightly.

Anyway, after I’d assured them I was not a spy and I had the notebooks to prove my thinking – things got back on track. I suppose you want to know the essence of that idea huh?

OK, here it is…

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