Tired of Browser Twittering - Meet Twhirl
It’s true. Twittering through your broswer is not everyone’s idea of easy. The bulky browser gobbles up screen space and in a moment of forgetfulness, you’ll click and close the “unwanted window” because you forgot it was running your Twitter updates.
Agggh! Welcome to a simpler, more desk friendly version. A small client that does one thing, and one thing only - Twitter management.
Meet Twhirl.
Your Social Media Marketing Strategy: 4 Things to Remember
Social Media Marketing
Many a company has forgotten the old maxim, “Act in haste, repent at your leisure…”
The same warning should be applied to companies rushing to get in on the social media marketing wave.
If you hear things at work like “We should have a blog,” or “Let’s join Facebook,” I suggest [respectfully] that maybe you are about to make a whopper of a mistake.
Here’s why…
Look Ma… Twittering Can Make You Famous
This morning I was exploring my usual online haunts and for some reason a few sites would not load. After I visited a few, it seems as if they might be related so I asked (on Twitter) if anyone knew whether GoDaddy was having technical challenges - I doubted it, but it’s always worth asking.
And since I hadn’t been on Twitter today I had some catching up to do (if you want to see what I was Tweeting about you can follow me here.)
Then this showed up…
Social Media: How Engaged Are Your Customers?
Here’s a rather concise definition of the four levels of customer engagement. I found these great definitions on the Gallup web site. See if you can tell which one will cause you the most trouble:
- Fully Engaged
- Engaged
- Not Engaged
- Actively Disengaged
TIME 3.0 Web Marketing and Burchill Bundles?
Happy Friday the 13th! I trust you’re not superstitious… Well this week has been rather busy and I’ve not been able to post at my usual frequency (my apologies for that).
However I do have some interesting news. From the title you might have noticed that TIME (my online business development and Internet marketing system) is about to be re-released as TIME 3.0 Web Marketing.
The biggest change since initial launch of this online marketing methodology is the inclusion of Social Media elements, RSS and other rich media. The TIME 3.0 process map will be available shortly as well as supporting information and materials. And then there’s these new bundle packages…
Online Reputation Management: Tip #217
Just kidding about #217, but here’s a tip you should take seriously.
Create a shortlist of all the major (and minor) social media sites. Then surf over to them and make sure your name, brand name — and any other important “names” you want protected — are registered and signed up.
You need to make that preemptive strike — take your names before some outsider decides to take them for a ride and damages your reputation…
Social Media and the Interactive Marketing Conference
On May 15, 2008 I attended the Interactive Marketing Conference hosted by InfoPresse - the subject was Social Media. The event included such luminaries as Chris Anderson, Bryan Segal, Paul Gillin and a panel of experts including Jesse Hirsh, Dawna Henderson, David Jones, Michael Kasprow and Keith McArthur.
I took pages of notes as each presenter addressed the room and shared their insights, views and opinions. Bottom line, the event was well run and worth attending. So for those of you who followed the day on Twitter (yes, I was tweeting from the conference) here are a few key facts I noted during the day:
17 Social Media Facts That You Should Know
The 16 Rules of Social Media Optimization
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg or Share This button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing (SEO.)
WebsiteGrader.com Says This Site Scores 74%
I’m always keen to see how others view and rank my website and so it’s fun to find a new site offering to tell you how well you are doing (or not as the case may be.) The site I just used is called Website Grader and their service is free.
Their special algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others. Here’s the grade they just gave this site — I have room to improve:
Ancient Memes and the Keys to Social Media Success
What makes for a social media success? What critical elements must be in place for the site to come alive? Today I am exploring some ideas I’ve been considering and I’d really appreciate your feedback in the comments below.
Please note, the following thoughts have never been committed to print before and have only been edited lightly - I didn’t want to crush the creative spark that often shows up in such things. So without further ado, here they are:
