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“What is Social Media?” is a question I’m asked often. In fact I’ve been interviewed more than a few times about this exciting topic - and last night I was the guest speaker on Lorraine King-Markum’s “Thought Architect Group” tele-conference. Lorraine is a Certified International Executive Coach and each month she brings her warmth and charm and leads a power-packed networking presentation.

And last night, for about 90 minutes straight, I spoke with Lorraine and her guests about Social Media, Social Networking and more. The entire show was recorded and available for free download (see below.) Also, I’ll be uploading the full transcript of the interview as soon as it’s available and in the mean time, you might enjoy the following ‘white paper’ I developed in preparation for the show.

Here’s the special report, and the download links for show podcast MP3 and transcript is below:

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Social Media Marketing

Many a company has forgotten the old maxim, “Act in haste, repent at your leisure…”

The same warning should be applied to companies rushing to get in on the social media marketing wave.

If you hear things at work like “We should have a blog,” or “Let’s join Facebook,” I suggest [respectfully] that maybe you are about to make a whopper of a mistake.

Here’s why…

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A new report from JupiterResearch sheds light on what many online marketers suspected for quite some time. Most brands are failing to make impact on social networks…

Naughton’s Law states: “We invariably over-estimate the short-term implications of new communications technologies, and we grievously underestimate their long term impacts.” Every brand should be online in the best way, know its consumers, and maximize the benefit of its online offering to those consumers.

Here are some startling facts from the report:

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Yesterday (May 21) I attended an invitation only conference at the Toronto Hunt Club about the importance and impact of the Internet on the automotive sector in North America.

Firstly I’d like to say thank you to Michael Pistol (publisher of TJAA) for inviting me, and secondly I’d like to share this rather interesting piece of social media news about what J.D Power & Associates are doing with all our online content:

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Twitter is a real time micro-blogging platform that uses very short messages to share information. It’s format is similar to SMS text messaging without the fumbling thumb typing.

What I’ve been asked — more than a few times lately — is “How can I use this social media platform to market my business?” Here’s a few simple, yet powerful ways to put the power of Twitter to work for you:

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Earlier today I was interviewed by Mr. Frank Derfler as part of a Learning Center e-course, the topic was ‘Marketing on Social Networks.’

During our interview I covered quite a bit of ground including:

• The merits and benefits of Twitter,
• How a small business can successfully approach social media marketing,
• How businesses should choose a social media platform,
• And what people do wrong when they try and use this new media.

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