10 Deadly Sins of Advertising (Part 2)
Here’s the next 3 of the 10 deadly advertising sins that we’re covering today:
#4. Not having back end sales
#5. Failing to address customer needs
#6. Failing to educate
#4 - Not Having Back End Sales:
The back end is vital to any business. If you can encourage a new customer to buy a similar product within 45 days you will double the value of that client. If you don’t understand the ‘lifetime value’ of your client, drop me a line - it’s probably killing your profit margin not knowing this…
#5 - Failing to Address Customer Needs
Arrogance and ignorance will kill a business. Stop guessing what your customers want and darn well ask them! Take the time to find out and then sell it to them. If you genuinely don’t fill a need/want then your customers will eventually abandon you.
#6 - Failing to Educate
Your customers will not understand your bargain, specials or benefits unless you point it out to them. Tell them “why” something is a great deal, tell them why something is on sale. If you are overstocked tell them why and tell them that this is the reason for the great sale. And as funny as it sounds, if your spouse will kick your butt if you don’t take them away for a long weekend, you can use that too as the reason for the sale - trust me… I’ve seen it used, and it works 
