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Over the next few entries I’m going to explain in more detail each of the following 10 deadly sins of advertising. In the mean time, here’s the list - enjoy!

1. Failing to test
2. Running institutional adverts
3. Not stressing uniqueness
4. Not having back end sales
5. Failing to address customer needs
6. Failing to educate
7. Making customers work too hard
8. Failing to explain why
9. Giving up too soon what works
10. Forgetting who your customer is