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Successful SEO and Internet Marketing is always in the details, so what has the design of your URL got to do with anything? A heck of a lot actually… But first I should begin by explaining what a permalink is.

Permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another blogger will use to refer to your article (or section), or how you might send a link to your story in an e-mail message. Because others may link to your individual postings, the URL to that article shouldn’t change. Permalinks are intended to be permanent and in a perfect world, pretty…

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