Why Most Brands Fail on Social Networks
A new report from JupiterResearch sheds light on what many online marketers suspected for quite some time. Most brands are failing to make impact on social networks…
Naughton’s Law states: “We invariably over-estimate the short-term implications of new communications technologies, and we grievously underestimate their long term impacts.” Every brand should be online in the best way, know its consumers, and maximize the benefit of its online offering to those consumers.
Here are some startling facts from the report:
Online Your Words May Be Eternal
Sometimes when the mood strike me, and when it suits my purpose, I ‘podcast’ instead of writing. Yesterday I received an email asking me to sign a petition against a large Asian country. In the podcast I share my thoughts surrounding the issue of committing your ‘political opinion’ to digital ink, and what might be the future implications of such an act.
*The podcast runs 4m 51s
