2007 Canadian Online Advertising Revenue Climbs To $1.2 Billion
TORONTO, July 3, 2008 - The Interactive Advertising Bureau of Canada (IAB) today announced that 2007 Canadian Online Advertising Revenues climbed to just over $1.2 billion for the year — a 38% increase over 2006 actuals.
Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years — building from $237 million in 2003, to the $1.2 billion mark in 2007 — and is quickly closing in on more established mediums.
