Thursday, May 17th, 2012
A QR code (Quick Response code) is a type of two-dimensional barcode (like a checker-board)
QR Codes are easy to generate and can be read using smart phones (and other types of readers).
With a QR Code you can encode the URL of your website, or a passage of text or other information which can then be decoded quickly with a smart phone.
Benefits of a QR Code
- Multiple Uses
- Instant Information
- Provide Giveaways
- Gain Valuable Advertising Metrics
- Tap into the Explosive Growth of Smartphones
13 Things You Can Encode With QR Codes
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Posted in Automation, Internet Marketing, Mobile Marketing, Technology | No Comments »
Tuesday, April 10th, 2012
The International Data Corporation out of Framingham, Massachusetts just released information on smart connected devices for last year along with predicted growth patterns for them through to 2016 (four years). ‘Smart connected’ means any device capable of running applications and of connecting to the Internet. This includes smart phones, tablets, and other portable computing items.
In 2011, says IDC, more than 916 million units were shipped, making for about $489 billion in sales for the year. These numbers are derived from three other IDC quarterly surveys conducted, including the Worldwide Quarterly PC Tracker, Mobile Phone Tracker, and Media Tablet Tracker.
With those strong numbers, IDC expects unit shipments to continue growing, topping 1.1 billion next year and hitting 1.84 billion units – nearly two billion – by 2016. That’s double 2011′s numbers. That’s a lot of smart phones, folks.
Interestingly, IDC can extrapolate growth rates for individual device types, giving numbers for how fast Apple, Android, and Windows will grow in these genres.
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Posted in Marketing, Mobile Marketing, Technology | No Comments »