The Impact of Autoresponders in 2010
Sunday, December 27th, 2009If you’re one of those marketers who keep saying, “I know, I know – I haven’t built a list yet,” then shame on you. I’m going to make sure you understand the importance of having an autoresponder system in place for the 2010 marketing year.
There are too many marketers who are lazy about list building. Then they have the nerve to complain that they’re not making much money – only a few hit or miss sales even though they’ve had ample traffic.
Most of the time, it takes a few communications with a consumer to convert them into a buyer. You can’t expect to continually come up on their search radar and be the one out of millions they choose until you happen to snag them as a customer.
With new FTC regulations, you won’t be able to convert as easily since hyped up testimonials and sales copy will be against the rules, so an autoresponder will help you convert people using less risky verbiage, allowing you to educate and inform your prospects over time.