But who has time? I mean it’s tedious, boring work isn’t it? Remembering to send that email, to mail that card, to call that client. Ick… and the rejection. The voicemail tag. It’s enough to make you want to run away and join the circus. But what if there was a better way? What if there was a way whereby a hundred digital hands lifted you up and did all the ‘dirty work’ so you didn’t have to?

Good news, this ‘nirvana’ exists and has done so for quite some time. Welcome to the wonderful world of marketing automation – and in this particular fairy tale: marketing automation software. Of course, in this story the tale is true. No monsters, damsels in distress and no toads to kiss. Nope, simply a case of clarity, describing the process you undertake when courting a client (marketing or selling to them) and then automating it.

Today the idea of automating marketing is not new, in fact it’s quite ‘old hat’ as solutions go. What does make it exciting are the technological advances made over the past 20 years. Today’s systems are capable of adapting and changing the flow of your messaging based on the prospects interaction with the system – that’s amazing, it’s bordering on adaptive logic!

Bottom line, if you want to increase your sales then you need to visit Checkout Infusionsoft and if you want something a little simpler – such as sequential email follow up (no adaptive logic) then visit http://www.aweber.com

Remember, 70% of people who said no to you today will say yes within a year. Will you still be following up with them?

Related posts:

1. Automation as an answer to ‘the human condition’
2. The Secret Behind the Nook and Kindle Success Machines
3. Social Media Increases Success Rate of Inbound Lead Generation

Infusionsoft Versus a Marketing Assistant

Before you read this, remember that we created computerized solutions to save ourselves the work. In many cases we used to hire people to save ourselves the work, today we can choose either a biological solution (an employee) or a digital solution (a piece of software.) With that thought out there for your consideration, consider this…

In 2009, the median expected salary for a typical Marketing Assistant in the United States is $37,471 or $3,122.58 per month (excluding all the other costs an employer must bear.)

Assuming a typical 37 hour week this equates to 160 hours a month of “working” time, about $18.74 per hour. There are approximately 1600 working hours a year for a typical employee and 8,760 total hours in a year.

We work for about 20% of the year when you compare total time to work time. So it’s fair to say that if you made your marketing assistant work every hour of every day then you’d have to pay them about 5 times as much or about $187,000 a year!

Currently Infusionsoft Pro costs $499/mo or about $5,988 per year. Already this is about 6 times cheaper than the media salary of an marketing assistant but Infusionsoft works 24/7/365.

If you run the numbers you’ll find that Infusionsoft is about 30 times cheaper. Put another way, you’d need at least 5 full time marketing assistants to handle the workload. And frankly I’m unconvinced they’d match the speed and efficiency of a computerized system which operates at millions of cycles per second.

My point (for I know this is a somewhat “silly” comparison) is that if you think of Infusionsoft as a person hired to your team, they’re the best value you’ll ever get for your dollars. They won’t quit. They won’t get sick or demand a pay raise. They will not need vacations and won’t ask for double-time on statutory vacation days. And the quality of their work will remain consistent day after day, year after year.

Nope, for a mere $499 a month you’ll get the digital equivalent of staffing nirvana (or pretty close to it… nothing’s perfect!)

So, for those who wonder about the price consider this, $499 is the PRO level. If you are sending less volume through the system (upto 75,000 emails) you can pay $299 a month – it’s cheaper still. And if you didn’t want ecommerce, a shopping cart, affiliate management or sales force automation then you can use the $199 service (upto 25,000 emails a month.)

It’s really a no brainer when you look at this way.

http://CheckoutInfusionsoft.com for yourself, take it for a test drive and discover the power of adaptive automation

Read more articles on sales and marketing automation

Related posts:

1. Social Media Increases Success Rate of Inbound Lead Generation
2. Marketing Automation Software – The Key to Your Success
3. Infusionsoft Reviews – No Credit Card Required Free Trial

There are too many marketers who are lazy about list building. Then they have the nerve to complain that they’re not making much money – only a few hit or miss sales even though they’ve had ample traffic.

Most of the time, it takes a few communications with a consumer to convert them into a buyer. You can’t expect to continually come up on their search radar and be the one out of millions they choose until you happen to snag them as a customer.

With new FTC regulations, you won’t be able to convert as easily since hyped up testimonials and sales copy will be against the rules, so an autoresponder will help you convert people using less risky verbiage, allowing you to educate and inform your prospects over time.

You want to have opportunities everywhere that capture names and email addresses where you can reach out to your target audience on a regular basis until you do build enough trust and loyalty or inject enough curiosity in them to click the order button.

The good news it doesn’t have to cost you a penny to build a list. There are free list builders if you simply don’t have the money to invest in the paid versions. It’s also easy to set up as far as technical prowess goes – it’s as simple as clicking choices for your form, and then cutting and pasting code into your HTML.

You want to make sure that your autoresponders comply with recent FTC regulations. That means if you’re endorsing a product, if you’re promoting someone else’s product (or your own), you need to be honest and learn the FTC rules before you play with testimonials.

Here’s a favourite Sequential Autoresponder I recommend. And if you want an Adaptive, Automated Follow Up Marketing System that includes a Sequential Autoresponder, check this out.

Related posts:

1. Psychological Triggers (MindMap) – Push These For Maximum Marketing Impact
2. 8 Must Have Internet Marketing Tools for 2010
3. Facebook Marketing Comes Full Circle in 2010