Knol SEO, Here We Go Again…

August 21, 2008 by James · Comment
Filed under: Internet Marketing, SEO, Social Media, Strategic Content 

Knol SEO is a popular new search phrase, and at the time of writing this post, I hold the #1 spot on Google for the phrase “knol seo“, and just in case Google sees fit to make a liar out of me, here’s a screen shot I just grabbed as proof :-)

Why are Knols important?

It’s the old truism ‘content is king’ and Google proves making Knols to promote your business, products and services is a great way to achieve enhanced Internet Marketing exposure.  And unlike Wikipedia…

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Knol SEO and Other Knol Marketing Techniques

August 9, 2008 by James · Comment
Filed under: Internet Marketing, SEO, Strategic Content 

Knol SEO is becoming a hot topic of discussion. People have begun to realize that a Knol is a web page and like all other websites it can benefit from good SEO and other Internet Marketing techniques. Want proof that Knol’s matter to the search results? Type in the words “elance” and “knol” and see what shows up near the top of the list. It should be this Knol. So what can you do to SEO and market your Knol? Good question…

Here are 5 Ways to Boost Your Knol SEO:

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Knoljacking - Hijacking Your Search Engine Rankings With Knols

Google Knols are making an impact very quickly. In some cases “duplicate” content on a Knol outranks the original source content. This becomes a big issue if someone deliberately attempts to undermine you by doing the following:

  • Maliciously posting your content to their Knol and
  • Getting a couple of decent inbound links.

That’s it, these two actions alone can get you filtered out of the search results for your own authority content and web site! Take pre-emptive action and get writing your Knol’s. Alternatively consider hiring a professional and simply say “James, Make My Knol.”

Remember, Knols are a now one more element in the process of defending and developing your online brand and reputation and cannot (and should not) be ignored.

*Inspired by a post from Aaron Wall