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As part of a change in business direction, I am no longer accepting public orders for Knol creation. This strategic marketing service is now ONLY available to existing customers and clients who have been through any of my Tier-1 Coaching programs.

To your online success,

.jb.

Authority, advertising and effective search. That’s what google is offering with Knols. Google Knol’s are new. They offer the apparent ease of unprecedented publication and distribution for your content. But what are they, how will they ultimately get used and will they survive long enough to make it into the mainstream of Internet Marketing? And for those interested in SEO/SEM there’s the million dollar question… do Knol’s get indexed by the search engines?

“What is a knol?”

A Knol is an authoritative article about a specific topic. It’s a single web page and it resides within the protected walls of Google’s dominion. Some experts are crying “foul” and claiming Google is a media company rather than a search company and is doing ‘this’ for the money, but frankly all the noise is somewhat moot. Google has already done it. The Knol is here, what we do with it, and what the implications are is still unfolding.

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Google Knols are making an impact very quickly. In some cases “duplicate” content on a Knol outranks the original source content. This becomes a big issue if someone deliberately attempts to undermine you by doing the following:

• Maliciously posting your content to their Knol and
• Getting a couple of decent inbound links.

That’s it, these two actions alone can get you filtered out of the search results for your own authority content and web site! Take pre-emptive action and get writing your Knol’s. Alternatively consider hiring a professional and simply say “James, Make My Knol.”

Remember, Knols are a now one more element in the process of defending and developing your online brand and reputation and cannot (and should not) be ignored.

*Inspired by a post from Aaron Wall

What Exactly Is a Knol and Why Is the Web Going Crazy Over Them?

A Knol is a one-paged website hosted by GOOGLE itself! Similar to a Squidoo lens, a Knol allows you to publish information online and get visitors from both the Knol community and search engines. [This is key]

‘Knol’ stands for ‘a unit of knowledge’. A Google Knol is your own piece of the social marketing platform that was only recently released publicly (July 23, 2008.) It would seem that after seeing the success of Squidoo, Hub Pages, and Wikipedia, Google wanted their own piece of this very lucrative Web2.0 pie

Key Web2.0 Site Secrets…

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How to Create a Google Knol - Free Video

Welcome to Google Knol’s the competing entry into the worlds (or is that words) of Squidoo, Hubpages, and Wiki. A Knol is a unit of knowledge. What makes them “cool” and very powerful is the subject for another post - but for now, know this: Google indexes the content and there is a sense Google will likely favor it’s own “content” above others… We shall see. In the mean time, here’s a video showing you how to create a Knol. Knol SEO/IM Tip: You can embed links in your Knol, and even Google adsense…

[Click here if you want me to Write & Make Your Knol for just $99]