Is Your USP Missing the Mark Like This One From Ginos Pizza?
There’s no arguing this, your Unique Sales Proposition (USP) is one of the most important marketing messages you can share. Fortunes have been made on these apparently simple slogans:
- “When it absolutely and positively has to be there overnight.” - Fedex
- “Hot, fresh pizza delivered within 30 minutes - guaranteed - or it’s free!” - Domino’s Pizza
So what do you get when you miss the mark or wort still, you borrow from someone else’s USP, you get a weak and potentially damaging USP like this…
