Marketing, Money and Mojo

Retailers Without Social Media Presence Miss Opportunity

A quarter of the top 100 retailers in the Internet Retailer Top 500 Guide have no formal Facebook presence and another quarter have fewer than 10,000 fans, according to a new study from customer satisfaction measurement firm ForeSee Results Inc.

This means retailers are missing opportunities to engage consumers, says the report, since of the 69% of online shoppers who say they use social media sites 56% follow at least one retailer on at least one social network.

And here’s the takeaway …

Shoppers who interact with a company on a social media site report being more satisfied, more committed to the brand and more likely to make future purchases from that company.

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Source: MarketingForecast
Author:Shannon Bryant

Posted in Internet Marketing, Social Media | No Comments »

Facebook Marketing Comes Full Circle in 2010

Aren’t you glad that the social networking sites are making it more difficult for marketers t use stealth tactics to market to (and spam) its members? Even if it’s fruitful for you, it never makes you feel good to deceive customers and annoy the masses.

In 2009, Facebook really took off, replacing MySpace as the marketer’s adult web 2.0 playground of choice. There were some drawbacks, though. You had people complaining that their friends were only talking about business opportunities – and some complaining that they didn’t care to know the personal aspects of their friends lives because they were there to conduct business.

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Posted in Internet Marketing | No Comments »