Mobile Email Woes… What Went Wrong?
According to Jordan Ayan, CEO of SubscriberMail, at least half of corporate email administrators turn off images on incoming emails. And according to Marketing Sherpa, 64% of key decision makers read their email on a mobile device, so unless they’re using an iPhone the majority will not get images and the email will be garbled with meaningless HTML code. Basically your email looks terrible! (Hint, this was why I dumped my BlackBerry and moved to iPhone.)
Don’t Change Your Email Address Without Planning First
Don’t change your email address without planning it first. Why? Because all your hard work connecting with others immediately gets placed in jeopardy and those emails you sent (which used to get delivered OK) will now face the wrath of the spam filters unless you consider the following plan…
