Social Media Yields New Customers For Small Businesses

Posted on March 4, 2010 by James Burchill

Have you visited my Free Social Media & Internet Marketing Facebook group today?

The third wave of the Small Business Success Index, by Network Solutions and the University of Maryland’s Robert H. Smith School of Business, reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Small businesses are increasingly investing in applications including blogs, Facebook and LinkedIn profiles.

Key social media usage highlights (% of respondents)

• 75% surveyed have a company page on a social networking site
• 61% use social media for identifying and attracting new customers
• 57% have built a network through a site like LinkedIn
• 45% expect social media to be profitable in the next twelve months

Dr. Alan Glazier, CEO and Founder of an eye and vision care center, said “… I was forced to consider alternative options to keep my business visible… with a very small investment in social media marketing, I was able to generate new business opportunities… (and) most importantly, my marketing budget has been reduced by more than 80%… ”

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  1. Retailers Without Social Media Presence Miss Opportunity
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  3. Marketers Measure Social Media Impressions
  4. Social Media Increases Success Rate of Inbound Lead Generation
  5. More Free Social Media Training

About James Burchill

James Burchill (the CEO & CMAC of Business Fusion Marketing) is an in-demand Social Media, Internet Marketing & Automation expert as featured by IBM, Dell Small Biz and PC Magazine. This popular public speaker, seminar trainer and consultant is a rarity in todays market because he's not only an accomplished speaker and presenter, he is actually talking from direct application experience. He's not "all talk and no trousers" (it's an English thing - don't ask.) A classically trained multi-disciplinary writer and certified NLP, James’ innovative solutions are a fusion of elegance, simplicity, power and profitability. James would be honoured to speak or present at your next event and is available on a limited basis for consulting.
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