A key challenge for many small and medium-size businesses is finding cost-effective ways to generate leads. Historically, direct mail or print ads in local or trade publications yielded the best results. But many SMBs are finding that new media can generate a higher flow of leads for less money. And HubSpot, an industry services provider, says that consumer contact coming from sources such as blogs or social media sites can be easily turn into leads. This strategy, often called inbound marketing, now claims 39% of the 2010 lead generation budget for SMBs.
The HubSpot research shows businesses who blog regularly can expect to generate up to 15 new leads a month. And the number of monthly leads appears to correlate positively to the number of blog articles posted – more blog posts equals more leads. Similar results are reported by Twitter users. B2C businesses say that having up to 20 Twitter followers a month yields 11 new leads while a Twitter base of 500+ followers brings in 32 leads monthly.
See… I told you this stuff worked 
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