Let’s be clear about my intent – it’s simple:

“I help you market and sell more of whatever it is you market and sell.”

And since we buy from people “we know, like and trust” I help companies develop strategies to achieve these objectives. Today trust is the new currency, transparency is crucial, and authenticity is an absolute must. That’s where I come in.

You might be a perfect client…

1. If you are feeling overwhelmed with all the various internet and marketing options and have yet to develop a cohesive unifying strategy that makes things clear about which options to choose and why to choose them.
2. If you understand that a website is not a marketing strategy but one little piece in the complex puzzle.
3. If you believe online and internet marketing is simply another channel of regular marketing and should not be left to the IT department. You also instinctively know the online world and the offline world are merely two sides of the same coin and require an integrated sales and marketing approach.
4. If you have room in your hiring budget for a management consultant to assess your current situation, develop your go-forward strategy, help you set up systems to automate wherever possible, train your staff and then finally offer support and assistance as needed.

You’re probably NOT the right kind of client …

1. If you ask me to build you a website. (Remember, a website on it’s own is pretty much useless.)
2. If you tell me you want a blog. (It’s another kind of website! And without context is meaningless.)
3. If you want to ‘get in on that whole social media thing.’ (Another tactic without a strategy…)
4. If you like to ‘arm chair quarterback’ and challenge industry tactics. It’s not that I won’t explain, but respectfully… how would you know, and if you did… why hire me?
5. If you think this is a destination – not a process.

Here’s what to do next…

If you believe we might be a good fit, contact me and tell me what you’re trying to achieve and why. Provide as much detail as you’re comfortable with and tell me the timeline you’re working to. I’ll respond via email with my initial thoughts on how we might best proceed — which may include setting up a complimentary phone consultation to further explore your requirements.

To your success,

James Burchill