Integrated Social Marketing
Retailers Without Social Media Presence Miss Opportunity
A quarter of the top 100 retailers in the Internet Retailer Top 500 Guide have no formal Facebook presence and another quarter have fewer than 10,000 fans, according to a new study from customer satisfaction measurement firm ForeSee Results Inc.
This means retailers are missing opportunities to engage consumers, says the report, since of the 69% of online shoppers who say they use social media sites 56% follow at least one retailer on at least one social network.
And here’s the takeaway …
Shoppers who interact with a company on a social media site report being more satisfied, more committed to the brand and more likely to make future purchases from that company.
Source: MarketingForecast
Author:Shannon Bryant
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About the author
James Burchill is an in-demand Social Media, Internet Marketing & Automation expert as featured by IBM, Dell Small Biz and PC Magazine. This popular public speaker, seminar trainer and consultant is a rarity in todays market because he's not only an accomplished speaker and presenter, he is actually talking from direct application experience. He's not "all talk and no trousers" (it's an English thing - don't ask.) A classically trained multi-disciplinary writer and certified NLP, James’ innovative solutions are a fusion of elegance, simplicity, power and profitability. James would be honoured to speak or present at your next event and is available on a limited basis for consulting.
| Print article | This entry was posted by James Burchill on February 18, 2010 at 6:37 am, and is filed under Internet Marketing, Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |