Here’s a rather concise definition of the four levels of customer engagement. I found these great definitions on the Gallup web site. See if you can tell which one will cause you the most trouble: Continue reading “Social Media: How Engaged Are Your Customers”
Most people who read my work or listen to me speak know the value of blogging. You might recall this saying:
“Be Found, Be Noticed, or Be History!”
Continue reading “Outsource Your Blog & Social Marketing – Hire a Ghost”
“What do you do?”
[insert expletive here] I can’t tell you how much THAT question bugs me.
It’s just wrong. It puts people on the defensive. They stare at you like a deer in the headlights.
You can almost hear the gears grinding as they painfully try to recall the “script” they were taught to say …
Continue reading “Do you open with this silly question when you meet someone new at a networking event?”