SEO & IM Expert ~ James Burchill

Where The Hell is Matt Harding? Viral Video History in the Making.

Dance 2008: Where The Hell is Matt?

Dancing 2008: It started as a lark, a goof, a joke, but this video (created by Matt Harding) is nothing of the sort. It’s now a bona fide feel good, shot-in-the-arm dose of hope and inspiration. At 4m29s in duration, the haunting sound track and video collage of Matt Harding dancing his goofy jig around the world has touched a chord and the hearts of millions.

This wasn’t what I’d planned to write today, but after sipping my morning coffee and watching this video (thanks to Ken for sending me the link) I felt I should share it too. Not so much for it’s artistic merit - but for the impact and implications I see. Consider this…

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Wordpress 2.6 Is Now Available…

And I’m installing it here first. If anything weird happens and this site disappears in a puff of blue smoke, someone dial 911 (or 999 in the UK) and provide the authorities with a description

And for my clients powering their business with WordPress, I’ll be in touch shortly to arrange upgrades for you. Wish me luck, we’re going in..

And here’s the official WordPress link about two-dot-six

PS. The and that’s NOT my voice on the video…

Safeguarding Your SEO With URL Remapping

Remapping Your URL and Safeguarding Your SEO

In the last article I discussed the merits of actively designing your website URL to support SEO. At the end of the article I promised to explain how we can change or remap the URL and how we can do this to avoid losing our search engine ranking

Since the focus of this article is to show you how to do things right, I will not explain how to use the 404 not found page, or the less than helpful “We’ve moved” redirection pages. Nope, I’m going to go straight to the heart of the matter…

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SEO URL Design for the Perfect Pretty Permalink

Successful SEO and Internet Marketing is always in the details, so what has the design of your URL got to do with anything? A heck of a lot actually… But first I should begin by explaining what a permalink is.

Permalinks are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another blogger will use to refer to your article (or section), or how you might send a link to your story in an e-mail message. Because others may link to your individual postings, the URL to that article shouldn’t change. Permalinks are intended to be permanent and in a perfect world, pretty…

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A Sitemap By Any Other Name Is Called…

Navigating a website can be challenging at best. If you’re a regular to a site like mine, you’re probably figured out how to ‘get around.’ But what if you’re new?

If this web site was a book then you could flick to the Table of Contents and easily find what you seek. The good news is that this site DOES have a table of contents, it’s called a SITEMAP and it’s available from every page on this site.

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Free Web 2.0 Manual

If you’re looking for a Free Web 2.0 Manual then I’ve got good news… and a little almost-good news. The good news is all the content you want is freely available on this website (and there’s more coming…)

If however you don’t want to read through hundreds of posts, search through dozens of categories and tags and frankly would like to print out the best of this website in one easy step… then you need my new e-book of this blog.

Click here for more details…

My NASCAR Theory of SEO and Internet Marketing

Which is better: a 100% custom website or a customized “stock” solution? I’d vote for the customized stock solution over the 100% custom solution any day. And here’s why…

I have a strong aversion to Version 1 code installs. I’d rather version 2, and 3 is better - 4.5 is better still. 100% custom coding is always V1 and first generation code sucks. It’s buggy. It’s usually incomplete. It has user interface issues. The error trapping is rubbish. It locks up. It crashes. Want proof?

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Best of Burchill’s Blog: Compendium e-Book

It doesn’t matter how well it’s written, not everyone wants to “curl up with a good blog,” some prefer a more traditional model when it comes to reading.

Blogs are brilliant for many things, but sometimes it’s just nice to read (and study) in a more familiar format using regular sized pages of easy-to-read 12 point black text on a crisp white page (with a few colourful pictures for good measure.)

And let’s not forget the fact this blog has been my own “stream of consciousness” for over two years. Granted you can search and review the categories, and you can follow the recommended links and tags… but what about a simpler format? Well here it is…

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SEO and SEM Experts Who Claim This Should Be Avoided

SEO Scoundrels and how to spot them…

If you’ve been reading this site for a while you will know I advise clients on various forms of internet marketing including SEO and SEM. And from time to time I cross paths with self-proclaimed SEO/SEM experts who make no bones about the fact they don’t like my approach to this subject. Why is this? Mostly because I am open about the industry, have no secrets and tell people the facts about the current state of SEO and SEM.

So how do you tell if you are dealing with an unethical SEO/SEM expert? According to Google there are few clear signs, and these are as follows:

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2007 Canadian Online Advertising Revenue Climbs To $1.2 Billion

TORONTO, July 3, 2008 - The Interactive Advertising Bureau of Canada (IAB) today announced that 2007 Canadian Online Advertising Revenues climbed to just over $1.2 billion for the year — a 38% increase over 2006 actuals.

Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years — building from $237 million in 2003, to the $1.2 billion mark in 2007 — and is quickly closing in on more established mediums.

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