Integrated Social Marketing
Marketing Automation Software – The Key to Your Success
I’ve said it before and I’ll say it again: “People buy when THEY’RE ready to buy … and NOT BEFORE!” Nearly 7 out of 10 people who say “No thanks” today will say “Yes!” inside 12 months. Let that sink in for a moment… that means you need to keep asking, or put in a more palatable way – keep following up.
But who has time? I mean it’s tedious, boring work isn’t it? Remembering to send that email, to mail that card, to call that client. Ick… and the rejection. The voicemail tag. It’s enough to make you want to run away and join the circus. But what if there was a better way? What if there was a way whereby a hundred digital hands lifted you up and did all the ‘dirty work’ so you didn’t have to?
Good news, this ‘nirvana’ exists and has done so for quite some time. Welcome to the wonderful world of marketing automation – and in this particular fairy tale: marketing automation software. Of course, in this story the tale is true. No monsters, damsels in distress and no toads to kiss. Nope, simply a case of clarity, describing the process you undertake when courting a client (marketing or selling to them) and then automating it.
Today the idea of automating marketing is not new, in fact it’s quite ‘old hat’ as solutions go. What does make it exciting are the technological advances made over the past 20 years. Today’s systems are capable of adapting and changing the flow of your messaging based on the prospects interaction with the system – that’s amazing, it’s bordering on adaptive logic!
Bottom line, if you want to increase your sales then you need to visit http://CheckoutInfusionsoft.com and if you want something a little simpler – such as sequential email follow up (no adaptive logic) then visit http://www.aweber.com
Remember, 70% of people who said no to you today will say yes within a year. Will you still be following up with them?
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About the author
James Burchill is an in-demand Social Media, Internet Marketing & Automation expert as featured by IBM, Dell Small Biz and PC Magazine. This popular public speaker, seminar trainer and consultant is a rarity in todays market because he's not only an accomplished speaker and presenter, he is actually talking from direct application experience. He's not "all talk and no trousers" (it's an English thing - don't ask.) A classically trained multi-disciplinary writer and certified NLP, James’ innovative solutions are a fusion of elegance, simplicity, power and profitability. James would be honoured to speak or present at your next event and is available on a limited basis for consulting.
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James, a very clear summary of the main difference between adaptive and sequential marketing automation. I came across a distinction recently between event and intent driven marketing. Techniques and tools only available to large enterprises are now accessible for SME / SMB organisations and entrepreneurs. Exciting times. Mark.