Strategic Content

j0321042.jpgOver 80% of people perform a major search engine ‘background check’ before they purchase a product or patronize a business. Potential employers and professional recruiters now ‘Google’ prospective hires too.

Is It Fair People Trust The Internet?

Today, online content is considered a viable and trustworthy source for evaluation. Is this fair? Maybe, maybe not. However it is happening, and each day more people realize the power they wield with a few key clicks and “your” search results can lift you up or bring you crashing down. Have you tried searching for your name, your company, your brand? [Try the free search at the end of this page.]

Act Now Before It’s Too Late

If you don’t have a strategic content creation plan and are not actively and pre-emptively publishing your own, others may be doing it for you and they may not be saying “nice” things… For a quick primer on the importance of strategic content, developing your brand and defending your online reputation, read the following posts:

“If You Think Education is Expensive, Try Ignorance…”

As I write more on this subject I’ll add links to this page, in the mean time you might like to know I offer various practical training solutions and strategic content creation is the focus of one popular workshop.

Contact Me For a No Obligation Content Consult

If you would like to know more about strategic content creation and why you should be creating yours, contact me today.

What The Search Engines Say…

Try Searching For Your Name, Brand, Company or Product:


Google

So, What Did You Find Out?
If you found nothing bad, you’re in luck and it’s the perfect time to begin crafting your own shield of strategic content.

If you found bad news or unfavorable results, don’t wait a minute longer - contact me immediately and let’s begin your reparation content creation strategy.