Marketing, Money & Mojo

Halton eWeek and why I’m going. Are you?

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As you know I support local business, enjoy local networking and get a major kick out of helping local organizations get the word out.

That’s why when the Halton Regional Innovation Centre (HalTech) asked me to help them spread the word about their upcoming 2012 Entrepreneurship Week I said “YES!”

To be clear, it’s not an actual “week”, it’s three days: Monday, Tuesday and Wednesday of next week:

http://haltoneweek.eventbrite.ca/

The eWeek event starts at 7:15 AM on Monday November 12 with opening remarks from Gary Carr, regional Chair.

Then author and motivational speaker, Sunjay Nath kicks of the event with his breakfast keynote. Workshops, presentations and panel discussions fill the morning.

A networking lunch (also included with your ticket) lets you better get to know the people you met that morning. The afternoon workshop session ends at 4PM after a closer look at business planning strategies.

Tuesday starts at 8:15 AM with another breakfast, more presentations (this time about market segmentation and research) and then a round table discussion on the same topic.

Tuesday’s luncheon is with media personality Ralph Benmergui and the afternoon workshop focuses on getting your “60 Second Pitch” perfect with Steve Barrett from MARS (not the planet … although that’d be cool too!)

Both Tue and Wed schedules run from 8:15 AM to 4:30 PM.

Incidentally, if you can’t attend a full day on Tuesday or Wednesday, you can still attend just the luncheons. Details on http://haltoneweek.eventbrite.ca/

The final day of this 3-day event also includes breakfast and lunch. Wednesday’s luncheon speaker is none other that Ian Portsmouth of Profit Magazine fame.

The morning presentations include the uber-hot topic: SOCIAL MEDIA integration into marketing. Martin Van Zon from Interkom Inc. is delivering that presentation.

I’m really looking forward to hearing what he has to say. As someone in the social media field I’m always eager to hear what other experts have to say on this popular subject.

Speaking of “saying”, I’m part of a discussion panel on Wednesday and we will be talking about social media success applications for local business. I’m really excited to be involved and eager to see what questions we’re asked.

Finally, rounding out Wednesday is the business trade show and networking session. You’ll be able to meet with local businesses, support exhibitors and connect with government agencies and service providers.

Like I said, it’s an awesome opportunity and you should attend if you can make the time. Attend one, two or three days if you can or just the luncheons. Whatever works for your schedule. Maybe I’ll see you there.

http://haltoneweek.eventbrite.ca/

Stay frosty,

James

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