Marketing in the B to B sector was not immune to a drop in spending during the recession. But last fall, BtoB’s “2010 Outlook: Marketing Priorities and Plans” report noted that over a third of surveyed businesses expected to increase their 2010 marketing budgets and another 47% were planning to maintain spending. Another recently published study by AMR International also found optimism in the B to B sector, especially when it comes to online marketing.
AMR reported that the annual compound growth rate for online B to B marketing should reach 12% between 2009 and 2013. As a percentage of total B to B marketing, online comprised 7% of the total in 2008. Look for that figure to jump to 12% by 2013.
Individual sectors may experience higher than average growth rates:
- Social media 21%
- Lead generation Web sites 17%
- Online marketing services 15%
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