Integrated Social Marketing
Growth in B to B Online Marketing Predicted
Marketing in the B to B sector was not immune to a drop in spending during the recession. But last fall, BtoB’s “2010 Outlook: Marketing Priorities and Plans” report noted that over a third of surveyed businesses expected to increase their 2010 marketing budgets and another 47% were planning to maintain spending. Another recently published study by AMR International also found optimism in the B to B sector, especially when it comes to online marketing.
AMR reported that the annual compound growth rate for online B to B marketing should reach 12% between 2009 and 2013. As a percentage of total B to B marketing, online comprised 7% of the total in 2008. Look for that figure to jump to 12% by 2013.
Individual sectors may experience higher than average growth rates:
- Social media 21%
- Lead generation Web sites 17%
- Online marketing services 15%
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About the author
James Burchill is an in-demand Social Media, Internet Marketing & Automation expert as featured by IBM, Dell Small Biz and PC Magazine. This popular public speaker, seminar trainer and consultant is a rarity in todays market because he's not only an accomplished speaker and presenter, he is actually talking from direct application experience. He's not "all talk and no trousers" (it's an English thing - don't ask.) A classically trained multi-disciplinary writer and certified NLP, James’ innovative solutions are a fusion of elegance, simplicity, power and profitability. James would be honoured to speak or present at your next event and is available on a limited basis for consulting.
| Print article | This entry was posted by James Burchill on February 22, 2010 at 8:23 am, and is filed under Internet Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |