Facebook Retargeting: 15 Reasons Why You Should Start Using It Today

Facebook retargetingThere are many benefits associated with retargeting your ad campaigns.  Here are 15 reasons why you should begin retargeting your Facebook Ads. 

  1. Online users who are retargeted with display ads are 70% more likely to convert into a paying customer.
  2. 46% of search engine marketers report retargeting is the most underused online marketing technology, according to an AdReady survey.
  3. 3 out of 5 online consumers within North America increase their shopping carts based on similar products/services offered in retargeting ads, according to eMarketer.
  4. Click-through-rates and conversions dedicated to E-mail campaigns increase by 5% when connected to retargeting applications.
  5. The average click-through-rate for a typical display ad is about 0.07%, whereas a retargeted ad’s CTR is TEN (10x) TIMES HIGHER.
  6. Retargeting reminds visitors your brand exists and also shows consumers how to get back to your brand/website.
  7. Improves insight around consumer behaviour.
  8. Retargeted ads can be personalized, which allows you to adjust your ads in ways resolving high bounce rates and keep consumers engaged.
  9. According to statistics offered by 
    SlideShare.net, 59% of online consumers have a neutral reaction to retargeted ads (they don’t mind them!)
  10. Retargeted online consumers are 3x more likely to click on your ad than people who haven’t interacted with your business before.
  11. Retargeting has the ability to increase conversion rates by almost 150%, according to a study from DataXu. [Varies by vertical.]
  12. According to comScore, retargeting is the most effective method of getting potential customers to return to a particular website which leads to a 1,046% increase in branded search and a 726% lift in return visitors after four weeks of being exposed to the original ad.
  13. Consumers are 26% more likely to return to your website and follow through with the check-out process.
  14. 68% of agencies and 49% of brands are reallocating their budgets to transition funds from traditional display advertising to retargeting.
  15. 25% of online consumers enjoy receiving behaviorally retargeted ads because they remind them of what they were previously looking for, according to Wishpond.

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