Digital Shift in Marketing Budgets
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According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010.
46% of companies plan to increase their marketing budgets in 2010, says the study, and 66% will increase their investments in digital marketing channels.
A crosstab analysis on the changes in overall budgets compared to changes in digital budgets shows that 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, says the report…
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About James Burchill
James Burchill (the CEO & CMAC of Business Fusion Marketing) is an in-demand Social Media, Internet Marketing & Automation expert as featured by IBM, Dell Small Biz and PC Magazine. This popular public speaker, seminar trainer and consultant is a rarity in todays market because he's not only an accomplished speaker and presenter, he is actually talking from direct application experience. He's not "all talk and no trousers" (it's an English thing - don't ask.) A classically trained multi-disciplinary writer and certified NLP, James’ innovative solutions are a fusion of elegance, simplicity, power and profitability. James would be honoured to speak or present at your next event and is available on a limited basis for consulting.
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