According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010.

46% of companies plan to increase their marketing budgets in 2010, says the study, and 66% will increase their investments in digital marketing channels.

A crosstab analysis on the changes in overall budgets compared to changes in digital budgets shows that 28% of marketers are shifting at least some of their overall marketing budgets from traditional to digital channels, says the report…

Read full story…

Related posts:

1. Email and Social Marketing Top Budgets
2. Expected Changes in B2B Marketing Budgets for 2011
3. Digital Coupons Top Newspaper Printed Ten to One
4. Survey Monkey is one of my “Digital Monkeys”
5. Electronic Arts Gets It, Is Going Digital