An Article a Day Brings Big Business Your Way!
Filed under: Business Development, Internet Marketing, Strategic Content
When I consult with businesses, they all ask me similar questions and a very popular one goes something like this, “James, how do we get more people to visit our website - and while you’re at it, how do we rank better with the search engines?”
I smile confidently (pausing for dramatic effect) and say…
Don’t Change Your Email Address Without Planning First
Don’t change your email address without planning it first. Why? Because all your hard work connecting with others immediately gets placed in jeopardy and those emails you sent (which used to get delivered OK) will now face the wrath of the spam filters unless you consider the following plan…
Is Your USP Missing the Mark Like This One From Ginos Pizza?
There’s no arguing this, your Unique Sales Proposition (USP) is one of the most important marketing messages you can share. Fortunes have been made on these apparently simple slogans:
- “When it absolutely and positively has to be there overnight.” - Fedex
- “Hot, fresh pizza delivered within 30 minutes - guaranteed - or it’s free!” - Domino’s Pizza
So what do you get when you miss the mark or wort still, you borrow from someone else’s USP, you get a weak and potentially damaging USP like this…
SEO Technology Environment - It’s TIME ™
SEO Technology Environments are a fusion of many things: keyword analysis market research, user interface design, clean coding, SEO copywriting, technology knowledge, inter-personal management skills, and a constant watch on the ever evolving landscape that is SEO and Internet Marketing.
Being found online and then getting noticed is not quite as easy as some people would have you believe. - and it’s not “a few hundred bucks,” nor is it something that happens overnight - it takes time. However, “Getting Found, Getting Noticed and Getting More Busine$$!” is possible if you follow a systematic process. And a few years ago I began developing a system to do just that, I called it TIME ™ - the Tactical Internet Marketing Environment.
Burlington SEO - Search Engine Optimization Services
Burlington SEO - Search Engine Optimization Services and Internet Marketing
In February 2005 “Roughly one in every two purchases is preceded by an online search. ” - DoubleClick, “Search before purchase”. Today, just 3 years later, that number has skyrocketed to about 85% The question is, “Are you being found, noticed and visited online?”
Search Engine Optimization is the systematic application of website design and architectural adjustments that make your website rank higher and more favorably on a SERP (search engine optimization results page).
When your website is properly optimized for search engine inquiries it receives a higher ranking, more traffic and increased sale conversion opportunities from the major search engines like Google, Yahoo, MSN and others — all at no additional cost per visitor.
Look Ma… Twittering Can Make You Famous
This morning I was exploring my usual online haunts and for some reason a few sites would not load. After I visited a few, it seems as if they might be related so I asked (on Twitter) if anyone knew whether GoDaddy was having technical challenges - I doubted it, but it’s always worth asking.
And since I hadn’t been on Twitter today I had some catching up to do (if you want to see what I was Tweeting about you can follow me here.)
Then this showed up…
How To Save Fuel By Turning Right - Like UPS Did…
In 2004, after evaluating their CO2 emissions, UPS announced that its drivers would avoid making left turns. They calculated the amount of time spent idling waiting to make a left turn would save millions of dollars in fuel costs every year.
Why Most Brands Fail on Social Networks
A new report from JupiterResearch sheds light on what many online marketers suspected for quite some time. Most brands are failing to make impact on social networks…
Naughton’s Law states: “We invariably over-estimate the short-term implications of new communications technologies, and we grievously underestimate their long term impacts.” Every brand should be online in the best way, know its consumers, and maximize the benefit of its online offering to those consumers.
Here are some startling facts from the report:
Is Your Hosting Company a Pretender?
When is a hosting company not a hosting company? When it’s a VAR.
There’s nothing inherently wrong with being a VAR (value added reseller) - I’ve been one many times in the past, and surely will be again.
It’s just that people typically don’t understand what a web hosting company is - or does - and when it comes to their online business they make some questionable decisions because of it.
For instance…
Social Media: How Engaged Are Your Customers?
Here’s a rather concise definition of the four levels of customer engagement. I found these great definitions on the Gallup web site. See if you can tell which one will cause you the most trouble:
- Fully Engaged
- Engaged
- Not Engaged
- Actively Disengaged
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FREE Web 2.0 Manual - New eBook
Not everyone wants to curl up with a good blog, some prefer a good book which is why I compiled the Best of this Blog into a FREE Web 2.0 Manual. Get your copy instantly...
Favourite Stumbles- YouTube - How To Make Money on Elance Video (Spying on the buyers!)
- YouTube - ElanceExposeds Channel
- A Fathers Instructions for Life
- getmooh.com - Escape a Date, Escape from a Meeting, Escape People
- âDonât Worry, Be Happy!â
- http://behappymug.com/Be_Happy_Mug.html
- Songaia Sound Productions~Ani Williams
