The Highlander Effect & Mercury Free Cookies
Queen belts out “Who wants to live forever?” in the movie Highlander and Connor MacLeod (I think that was his name…) demonstrates repeatedly that immortality is not only a cool way to win over the ladies (???) but it’s highly profitable too.
In one scene, MacLeod’s paramour is exploring his home and marvels at the vast array of priceless historical items he has on display. Of course if you’d been creeping around for hundreds of years your home would have some interesting artifacts too.
So what has this got to do with the Internet?
Social Media and the Interactive Marketing Conference
On May 15, 2008 I attended the Interactive Marketing Conference hosted by InfoPresse - the subject was Social Media. The event included such luminaries as Chris Anderson, Bryan Segal, Paul Gillin and a panel of experts including Jesse Hirsh, Dawna Henderson, David Jones, Michael Kasprow and Keith McArthur.
I took pages of notes as each presenter addressed the room and shared their insights, views and opinions. Bottom line, the event was well run and worth attending. So for those of you who followed the day on Twitter (yes, I was tweeting from the conference) here are a few key facts I noted during the day:
17 Social Media Facts That You Should Know
The 16 Rules of Social Media Optimization
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a Digg or Share This button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing (SEO.)
WebsiteGrader.com Says This Site Scores 74%
I’m always keen to see how others view and rank my website and so it’s fun to find a new site offering to tell you how well you are doing (or not as the case may be.) The site I just used is called Website Grader and their service is free.
Their special algorithm uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others. Here’s the grade they just gave this site — I have room to improve:
Ancient Memes and the Keys to Social Media Success
What makes for a social media success? What critical elements must be in place for the site to come alive? Today I am exploring some ideas I’ve been considering and I’d really appreciate your feedback in the comments below.
Please note, the following thoughts have never been committed to print before and have only been edited lightly - I didn’t want to crush the creative spark that often shows up in such things. So without further ado, here they are:
JD Power’s Umbria is Mining Social Media & Blogosphere
Yesterday (May 21) I attended an invitation only conference at the Toronto Hunt Club about the importance and impact of the Internet on the automotive sector in North America.
Firstly I’d like to say thank you to Michael Pistol (publisher of TJAA) for inviting me, and secondly I’d like to share this rather interesting piece of social media news about what J.D Power & Associates are doing with all our online content:
Marketing Your Business on Twitter
Twitter is a real time micro-blogging platform that uses very short messages to share information. It’s format is similar to SMS text messaging without the fumbling thumb typing.
What I’ve been asked — more than a few times lately — is “How can I use this social media platform to market my business?” Here’s a few simple, yet powerful ways to put the power of Twitter to work for you:
Google Alerts Replace Old Clipping Service
Before the Internet existed there was a business service called “clipping” and what the clipping companies did was scour the newspapers and influential publications of the time clipping content. They’d look for information you had specified (clip it out) and send it to you. This was a fantastic way to get critical information about important matters. It was leading edge for its day…
Quaint huh? Now you can do this and more for free with Google Alerts. Here’s how:
Social Media Marketing - An Interview With Frank Derfler
Earlier today I was interviewed by Mr. Frank Derfler as part of a Learning Center e-course, the topic was ‘Marketing on Social Networks.’
During our interview I covered quite a bit of ground including:
- The merits and benefits of Twitter,
- How a small business can successfully approach social media marketing,
- How businesses should choose a social media platform,
- And what people do wrong when they try and use this new media.
Use Sub-Domains to Socialize the Web Experience
Owning your own domain is one thing and creating an information rich website that helps your clients and customers achieve their objectives is a must. But what about the impact social websites are having on the user experience when it comes to navigation and finding your way around?
I’m a member of dozens of websites, I join more regularly and many of these sites are highly visible brands and represent additional value to my clients - but only if they can find me there…
So how have I made it a little easier for my visitors to find me on these other popular social sites? Here’s how…
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- YouTube - How To Make Money on Elance Video (Spying on the buyers!)
- YouTube - ElanceExposeds Channel
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- getmooh.com - Escape a Date, Escape from a Meeting, Escape People
- âDonât Worry, Be Happy!â
