Hysterically Funny Copyright Infringement
For those of you that don’t know this, I have an army of digital robots tirelessly scouring the Internet and Blogoshphere looking for my unique digital fingerprints and creative DNA signature. Described in a less pretentious fashion (yeah, I know… it’s Fryday) I have a series of search engine alerts that are pre-programmed to search for my work, my name and a host of other chosen ‘markers.’
Every day I get between 2and 5 emails providing me with a very detailed account of precisely where my work is being published, who is using my words, and what websites are involved. Mostly people ‘play nice’ and follow the code of conduct - free use if properly attributed with a bio and link back. But every once in a while you get some wing-nut that thinks they can rip off your work and claim it as their own.
Some thieves are cleverer than others, and then there’s this genius. As a friend of mine would say “There’s a village somewhere that’s lost an idiot…” Check out what they did to my article — yes, this was my article originally. Pay close attention to the words. I figure they ran this thing through a mangler…
If it weren’t so funny to read, I’d slap a copyright infringement on them. And honestly… I haven’t changed a word from how they published it. Enjoy!
5 Newspaper Advertising Myths Revealed
What I’m about to expose are myths that most people think are ‘loyal.’
They look set in sandstone yet they are deadly to the advertiser.
I’m certain you’ll be stunned. sure you may even misgiving what I expose to you. But I’ve discovered that these myths must *NEVER* be followed - except of course you like throwing your hard earned money down the drain!
There are essentially five public ‘Newspaper And Magazine Advertising Myths’…
Before I go any added I have a terms to what I’m about to expose to you about advertising. Here it is…
Everything I chat about here has one goal: To help you make more money - substantially more, with your marketing, deals, and advertising.
If you’re looking for ‘appealing’ advertising or advertising that looks good lacking receiving you leads and tips then you should look away.
So when you’re appraisal through these advertising myths and specifics, be conscious that I’m only chating about newspaper and magazine advertising that makes money - ordinary and calm!
So let’s get ongoing…
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Advertising Myth 1: Your ad must first ‘look good’ before it is sited in any publication
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Many people (not your prospects by the way!) umpire newspaper and magazine advertising on the ‘look and feel’ of the ad. In statement one of the mysteries of the advanced world is having advertising awards for aesthetically appealing ads. That’s just ordinary nuts!
It doesn’t stuff how good your ad looks. What counts is how greatly money you made from the ad!
Of course I’m not motto your ad cannot look good. What I’m motto is your number one objective is to get the deal (or at slightest a comeback.
Never disown this goal for creating a good looking ad!
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Advertising Myth 2: Your crowd name desires to be prominent in the ad
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Regardless of how recurring your crowd or examine is to your prospects you should forever place your crowd name at the foot of the ad. Never ever put your crowd name at the top of the ad.
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Advertising Myth 3: You should never use a answer voucher because it looks ‘unprofessional’
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Many strategy agencies frown on comeback vouchers because once again they don’t look ‘good.’ A voucher has the ability to *expand* your comeback closely.
You must hence have a very good incentive not to use a voucher in your ads. (By the way I’ve never come up with a good enough incentive - except of course you’re restricted to interim!).
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Advertising Myth 4: You should use a strategy work to originate your ads
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Like all professions there are good and bad strategy agencies. However only use a strategy work that uses ‘close comeback’ advertising principles.
All other strategy agencies will never get the outcome you should demand with your newspaper and magazine advertising.
In almost every suit you are better equipped to originate your own advertising very than with a strategy work.
You’ll except thousands of dollars and almost surely make more money from the advertising you originate.
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Advertising Myth 5: Your ad must not have too greatly imitate (language) and have heaps of fair interim
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This is the number one confuse people make with their newspaper and magazine advertising.
You cannot ever chance to get a high comeback to your advertising if you don’t give people a incentive (or some incentives) to retort. This means that your ad desires to be *occupied* of imitate.
different to general belief an ad crowded complete of pertinent and subsidy printed imitate forever *substantially* wins over an ad lacking heaps of imitate.
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So there you have it. If you want more deals and more triumph from your newspaper and magazine ads you must measure external the box.
You must collapse from tradition. You must disregard about creating good looking ads. Do this and I secure your deals and profits will mount!
JAMES C. BURCHILL is a 20-year authority entrepreneur and information technology executive who now provides strategic marketing consulting examines to a choice group of clients. He is a available cause, a passionate advocate of technology and the Internet, as well as an devoted learning of classical advertising and marketing strategies (which he uses during ‘Internet alchemy’ experiments.) James is an authority in information and records management, Internet marketing and online networking. A person confessed ‘information and technology enthusiast’, James brings a extensive span of dear skills to any venture. Of singular notice is James’ ability to assimilate obsession topic stuff and emit sterile sheer ‘calm-to-understand’ mail. James has been interviewed many epoch and caused entirely the media thrill when a client ‘expand-dog-dared’ him to confirm you can get front page coverage for $0. The niceties and that ‘dumb stunt’ are now part of EBay legend. presently James lives in Ontario, Canada with his consort and family, their Siamese cat and one very jumpy fish. vacation http://www.JamesBurchill.com for niceties.
Which is better… domain.mobi, or mobi.domain.com?
Implementing a dotMobi website is currently popular. The marketers of this world are saying that your domain (brand) plus the dot-mobi extension tells the mobile user that your site will work on their pda, iPhone, Blackberry etc.
But here’s what I’m not understanding… why register yet another domain, incurr more admin costs and other overhead when you can simply create a subdomain for your site like this:
http://mobi.your-domain.com
And while I’m thinking about it, you can encode the website to detect the browser and redirect to a mobile friendly format automatically - like many large sites already do (Google does it…)
In fact if you type http://www.google.mobi they redirect you to http://www.google.com/mobi and tell you they’ve set up a special section of their site called http://mobile.google.com
Bottom line, the whole “dot-mobi” idea is cool, but not really a requirement when you think about it. Either use a sub domain called mobi or mobile and prepend it on your already well-known dot-com site…
And here’s my final thought on the subject, what about the Internet’s primary design requirement of device independence. This dot-mobi concept is essentially trying to fork or split the net into two versions: the current version and a new mobile version.
This approach is evidently not in keeping with the original vision of the net, and as a former software developer, I know it’s very bad ‘mojo’ to create and support two versions of anything!
Social Networking is Not New, It’s Human Nature!
Social networking is a hot topic on the internet these days, and yet, social networking is nothing new. Remember BBSs (electronic bulletin board systems) and Usenet, chat rooms and threaded discussions? In their day these technologies were just as appealing and drew us online with equal effectiveness.
Today Facebook, MySpace and other Web2.0 social sites are merely a modern day version of the village square, the cafeteria, and the water cooler - albeit considerably more “pimped out” with technology.
For instance, I started my online life in the early 1980’s using an Apple IIe and a dial up modem which connected me to various bulletin boards of the time. In the 90’s when email became the uber-product of choice, well it was pretty much a forgone conclusion we would embrace it.
Text messaging, video phones and other unifying communication technology is merely allowing us to do what we’ve done for millennia: hangout, gossip, share stories, make friends and socialize.
Social networking is not new, it’s old… and old is new again.
Protected: Insider Report - 20 Tips Save You Over $200/yr on Gas
Digital Dirt Derails More Opportunities
“Digital Dirt” Derails More Opportunities as Search Engine Use Increases
Information that is publicly available online can cost you your next opportunity. Information that is not publicly available online can cost you your next opportunity.
What does that mean to you? First, executive recruiters are routinely using Internet search engines to learn more about their slate of candidates. Some 83 percent admit they’re looking online to augment what’s found on a résumé. And using what they found — or often what they didn’t — a frightening 43 percent of recruiters have eliminated a candidate from consideration before the first phone call is made.
*SIDEBAR* If this is what is happening at a job opportunity level - imagine the implications for small business!
Begin today by pro-actively developing a strategic content plan. Develop your online and ‘public’ brand and defend your reputation. The lines between personal information and public information are blurring and you need ever more to be diligent with your digital footprints.
For a complimentary discussion about how your business would benefit from a Strategic Content plan, contact my office.
Technorati Down?
Wow, you don’t see this very often - one of the Internet’s largest blog and tagging site was off line - or as they say “borked” ???
Here’s a picture I captured because I’ve never seen them off line before - a moment in the making I thought 
