FREE REPORT - No Squeeze Page, No Email Required, No Strings!
Filed under: Classical Marketing, Internet Marketing, Strategic Content
“This Simple Stealth Technique (and a Novel Twist on Article Directory Use) Uncovers People’s Truest Desires!”
*TIP* Use this special report for niche product analysis and for stimulating new product ideas. It includes step-by-step instructions and plenty of screen shots to show you precisely what to do next. It’s very easy to follow and it’s yours with absolutely no strings attached.
Here it is, simply click the link to open/download:
* Stealth Ezine Techniques [PDF]
Enjoy!
James Burchill
Strategic Content Creation Workshop (Jan 16)
Filed under: Classical Marketing, Internet Marketing, Seminars & Training, Strategic Content
NOW BOOKING THE JANUARY 2008 STRATEGIC CONTENT CREATION WORKSHOP
Workshop Details
- Date: January 16, 2008 (It’s a Wednesday)
- Time: 7:30 am until 9:30 am (we can stay a bit longer if you like)
- Location: The Burlington Art Gallery (The Fireside Lounge)
Here’s what you’ll discover:
- My 2-4-2 article creation system.
- My “27 minute formula” for article writing.
- The best places to publish your work online - and how.
- The “secret sauce” all successful articles *must* have.
- The cardinal rules, what they are, and when to break them.
- How to ‘Fog’ your work for maximum impact and effect.
- Power MS Word tips and more…
Here’s What You’ll Get:
- Work Book with workshop notes and reference materials
- Unlimited email support after the workshop for 14 days
- Breakfast - assorted muffins, breads, fruit juices, tea, coffee, fresh fruit platter.
- And the networking opportunity to meet other like minded people
Next Step:
To book your space at this upcoming workshop order now. The booking deadline is fast approaching and there are only a few seats left. Please note, if you order and we are over booked, your payment will be immediately refunded.
20% of Employers Have Online Personal Presentation Rules.
Filed under: Business Development, Internet Marketing, Rants and Raves
Policies regarding behavior at work can influence choices made in one’s personal online life. At the moment, one in five working North American adults (20%) say their place of employment has a specific policy about how employees present themselves online, including what can be shared and posted on blogs and other websites. [Source: http://pewinternet.org]
This means that if you say something a little off-color today, or something that’s a tad controversial, it may cost you your job. And let’s not forget… it may cost you tomorrow’s job as well - remember the content online is for all intents and purposes… for ever!
See… ignorance is NOT bliss. It’s expensive.
Santa Spotted Evading Authorities, Leaves Laughing…
A red faced Santa was recently spotted fleeing the scene with his 8 reindeer in tow - make that towing. Santa had been pulled over by patrolman Ned Bottlethwaite for speeding. When the officer noticed the faint smell of fermentation on Ol Saint Nicks breath the patrolman Bottlethwaite proceeded to search the vehicle and found considerable amounts of toys and other “merchandise” which Mr Claus was unable to explain.
When Santa claimed the “elves made it for the children” the officer attempted to take jolly old fat man in to custody for making a mockery of the law and lying to a policeman. Apparently Santa may be jolly and fat, but patrolman Bottlethwaite now knows Santa is a black belt in some candy cane martial art and Santa escaped.
Officer Bottlethwaite reported the perp rode away laughing and yelling something about a naughty list and coal in his stockings…
Re “Kindle” Your Love of Books and Reading
Filed under: Business Development, Internet Marketing, Strategic Content
I was looking for a book on Amazon today and found this - the Kindle. It’s a very cool gadget that lets you store and read hundreds of books in one easy to use, easy to carry device. Is this the future of reading? I hope not entirely - I love digital, but the smell and weight of a good book just gets me every time. I don’t know about you, but curling up on the couch with a Kindle… ??? Still, the Kindle is cool, see for yourself.
If you would like to read the FULL PRODUCT DESCRIPTION just click the link, or the picture.
Here are a few of the features I liked:
- You can buy best sellers for under $10 and they’re digitally delivered to your Kindle in about a minute.
- Your Kindle can hold about 200 books
- You can have newspapers delivered to your Kindle while you sleep, no more trudging down the driveway in the snow!
- Blogs you subscribe to are updated automatically.
- No monthly wireless bills, service plans, or commitments because Amazon takes care of the wireless delivery so you can simply click, buy, and read.
- It weighs less than a typical book!
- It makes coffee… actually I made that up.
- But you can email your Word documents and pictures to Kindle for easy on-the-go viewing.
There are many more cool features, and some excellent video demonstrations on the Amazon website. The price point for this puppy is around 4 C notes… And for those of you who don’t know the Roman number system C = 100 
10 Deadly Sins of Advertising (Part 3)
Filed under: Business Development, Classical Marketing, Rants and Raves
Here’s the last 4 of the 10 deadly advertising sins that we’re covering today:
(7) Making customers work too hard
(8) Failing to explain why
(9) Giving up too soon what works
(10) Forgetting who your customer is
And so without further ado…
(7) Making customers work too hard
This one is simple. Is it easy for people to do business with you? Do you make ordering easy, do you take a variety of payment types, or do you sabotage your own success? Take a close look at your “buying process” and see if you can make it simpler.
(8) Failing to explain why
Buy from me… Why? Failing to explain WHY is a killer. Why are you offering a special? Why is it that your store is better than someone else’s? Give the buyer reasons why they should choose you. Get creative… and frankly, I don’t mean to be rude… but no one really gives a [#$%^&*] that you’ve been in business since the world began, and that you offer great service [duh... you're supposed too!] The more believable and plausible your reasons are, the more you will sell.
- [SIDEBAR] I once ran an advert telling people that my wife would make me move furniture and shop for drapes if I didn’t sell enough that day. It worked, and people were laughing at me (with me?) for ages…
(9) Giving up too soon what works
“It’s boring now… let’s change the advert” - Woah there hoss, you only pull an advert when the numbers tell you it’s not working - NEVER because you’re bored. Sure, you see the darned thing everyday, but each day a new customer sees it, it’s still new to them. Business people are forever “getting creative” when they should simply leave well alone until the numbers say it’s time to change.
- [SIDEBAR] By all means test other adverts too - you can always improve, but don’t pull an advert just because.
(10) Forgetting who your customer is
And last, but by no means least - always send your sales messages to your PRIMARY PROSPECTS. You can’t sell everything to everyone so stop trying. If your product appeals to the over 45 year old divorced women then target them in your adverts. Identify, select, and consider calling them out directly “Attention! If you’re a divorced woman 45 and over then…” You think they’ll pass that over? I think not… Avoid cliches like the plague [*grin*] and avoid headlines and offers that are non specific and vague.
So there you have it, the last part of the 10 deadly sins. There are more… but I’m not being paid enough to give away all my secrets
I Warned You About This…
Filed under: Classical Marketing, Internet Marketing, Rants and Raves
Back in May of 2007 I wrote about people stealing your traffic by altering your content prior to rendering (or serving up) the page. Today I recieved an email about Google’s new measures to combat cloaking.
Google’s opinion on “undetectable” cloaking
In his recent blog post, Google’s Matt Cutts commented on a Danish company that offered ‘undetectable’ cloaking to its customers. Google tried to check if this claim was true and they quickly found a website that used the services of the company. It turned out that their cloaking wasn’t undetectable at all:
“If someone is trying to manipulate Google by deceptive cloaking, it means that a webserver is returning different content to Googlebot than to users. That’s a condition that can be checked for by algorithms or manually, and such cloaking is certainly not ‘undetectable.’”
Basically, if the page on the server is different from the page the user sees - Google considers this cloaking. And Google is about to start kicking *ss and taking names — if it already hasn’t begun.
Try it. Get caught monkeying with the content and Google will drop you from their index. And frankly I say good riddance, it serves you right for trying to trick the wee spiders 
But seriously, I’ve never liked these change scripts altering your work because as a content creator, my stuff gets published quite a bit (which is flattering) but when the publisher then steals MY traffic by programmatically embedding links into the page “on the fly” - well, I’m rooting for Google on this one!
So, if you think you can outsmart the G-Man… think again. Google is watching and looking for cloakers. If you are currently using some of the more popular text switcher programs (and you know who they are) you should stop immediately - or risk having your website delisted. On second thoughts, keep it up (6)
10 Deadly Sins of Advertising (Part 2)
Here’s the next 3 of the 10 deadly advertising sins that we’re covering today:
#4. Not having back end sales
#5. Failing to address customer needs
#6. Failing to educate
#4 - Not Having Back End Sales:
The back end is vital to any business. If you can encourage a new customer to buy a similar product within 45 days you will double the value of that client. If you don’t understand the ‘lifetime value’ of your client, drop me a line - it’s probably killing your profit margin not knowing this…
#5 - Failing to Address Customer Needs
Arrogance and ignorance will kill a business. Stop guessing what your customers want and darn well ask them! Take the time to find out and then sell it to them. If you genuinely don’t fill a need/want then your customers will eventually abandon you.
#6 - Failing to Educate
Your customers will not understand your bargain, specials or benefits unless you point it out to them. Tell them “why” something is a great deal, tell them why something is on sale. If you are overstocked tell them why and tell them that this is the reason for the great sale. And as funny as it sounds, if your spouse will kick your butt if you don’t take them away for a long weekend, you can use that too as the reason for the sale - trust me… I’ve seen it used, and it works
-
FREE Web 2.0 Manual - New eBook
Not everyone wants to curl up with a good blog, some prefer a good book which is why I compiled the Best of this Blog into a FREE Web 2.0 Manual. Get your copy instantly...
Favourite Stumbles- YouTube - How To Make Money on Elance Video (Spying on the buyers!)
- YouTube - ElanceExposeds Channel
- A Fathers Instructions for Life
- getmooh.com - Escape a Date, Escape from a Meeting, Escape People
- âDonât Worry, Be Happy!â
- http://behappymug.com/Be_Happy_Mug.html
- Songaia Sound Productions~Ani Williams
