Sick of the Google Page Rank Shuffle? Me Too…
Filed under: Classical Marketing, Internet Marketing, Rants and Raves
Google’s been up to its old tricks again. This month has seen a couple of Page Rank shake downs. Sites have been bleeding traffic because of this shuffle. Index rankings have fallen and generally the stability of any website’s position in the results page, was brought in to question.
Apparently Google is taking square aim at the text link brokers and other cross promotional companies ‘out there.’ I think it’s a bit hypocritical of this company to punish other companies for essentially copying what Google taught them. But hey, no one said it was fair - Google is massive, they determine the online market realities for many of us, and we just have to roll with it.
Dr Phil Scored 55, Oprah 38, I Scored 49 - You?
This arrived recently and I just took “the test.” It’s a short (2 minute) 10 question multiple choice test. Apparently Dr. Phil demonstrated this short test on Oprah’s show. Dr Phil scored 55, Oprah 38 and when I took the same test, scored 49.
Try it your self, apparently it’s pretty accurate and quite revealing:
*Note: The test is a Powerpoint show
Your 9 Step Online Career Marketing Process
Filed under: Business Development, Classical Marketing, Internet Marketing
Tired of chasing jobs, recruiters, opportunities? Would you like to command your career infospace? Here’s a very simple - yet powerful way to do it using the Internet, strategic content, and a few clever twists I’ll explain if you’re interested. For now, just follow this simple 9 step process and watch what happens:
- Register your name with GoDaddy.com - get www.yourname.com
- Using all the free tools offered by GoDaddy, publish your resume as a quick one page website. (Hint: Your resume should be the page called index.html)
- Using the free blogging tools from GoDaddy, install a blog on www.yourname.com/blog and start blogging. Write about your career subject.
- Submit your website and blog address to the 3 major search engines
- Begin writing short (400 to 600 word) articles about your specialties - publish them on your blog.
- Expand your content syndication, register with www.ezinearticles.com and upload those same articles into this hub. Include your bio and web address with each article.
- “Cross-blog” - find other blogs and content sites within your field of interest, comment and respond. Include your web address in your post signature.
- Register with LinkedIn. Configure LinkedIn to access your site, resume, blog and other content you’ve created. Share information wherever possible.
- Rinse and repeat…
If you have questions, feel free to drop me an email…
I Was a 13th Century Women in a Past Life…
I stumbled onto this site recently: http://www.thebigview.com/pastlife/
If you type in your birthday it will tell you who you were in a past life.
Here’s my “interpretation”
James’ past life diagnosis:
I don’t know how you feel about it, but you were female [!!!] in your last earthly incarnation. You were born somewhere in the territory of modern Yukon around the year 1200. Your profession was that of a philosopher and thinker. [Cool...]
Your brief psychological profile in your past life:
Timid, constrained, quiet person. You had creative talents [Boo Yaa], which waited until this life to be liberated. [Figures...] Sometimes your environment considered you strange. [Many still do]
The lesson that your last past life brought to your present incarnation:
It always seemed to you that your perceptions of the world are somewhat different. Your lesson is to trust your intuition as your best guide in your present life. Do you remember now? [Uhh... let me get back to you on that... In the next life
]
It’s Not The Strongest That Survive…
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” - Charles Darwin
The 7 Subjects That Sell Well Online
Filed under: Business Development, Classical Marketing, Internet Marketing
*SIDEBAR* Are you an expert in any of the following subjects? Have you ever considered ‘publishing’ your knowledge? Information is the new universal currency and profiting from your knowledge is easier than you may think. If you’ve ever dreamed of selling your knowledge online 24×7 as an ebook, an audio course, a training video or even a specialty members-only website, then I can help you make it a reality. Contact me and find out how…
*** The 7 Subjects That Sell Well Online ***
In no particular order, here they are:
0% Financing Available
Pretty compelling isn’t it. Do you use this ‘offer’ in your advertising. You might want to seriously consider it, I’m thinking about it, after all, let’s think this through. If you are in the habit of delivering the services or products first and THEN invoicing, you are in fact offering credit. And I bet you don’t charge for the privelege - so you are providing 0% or free financing.
Let’s assume you take an order on day 1. You deliver the goods or service 20 days later and then drop an invoice in the mail a week later. We could easily assume the invoice arrives or is ‘processed’ on or about day 30. Many companies pay on cycles and the last time I checked the average time for typical payments was around 42 days.
That’s 0% Financing For 2.5 Months (just over 10 weeks) from start to payment!
So, if you are already giving away “free financing” or credit courtesy of “the bank of you,” why not capitolize on this wonderful “benefit” and feature it in your sales pitch. It’s very likley to improve your sales
What is Link Equity?
Link Equity (LE) is a mathematical method of evaluating your online presence. It uses a combination of simple factors to help you appreciate the value of creating strategic content - and of course, those embedded links in your articles and content…
EXAMPLE
Each month you create 12 articles. By the end of Q1 you have 36 articles. This continues each month for a full year. At Q4 you will have 144 articles.
Assuming that you embed a maximum 3 links into your article BIO BOX footer, that equates to 144 x 3 Links = 432.
Article pickup and readership varies by subject and theme, however a good average is 25 times in a year.
Let’s be conservative with the embedded links and do the math!
- 144 Articles X 2 Links Per Article X 25 Publishings = 7,200 Links a Year!
REMEMBER…
Your link equity (count) is a determining factor in whether your website shows up in the search engine results…
Online There’s a Sucker Born Every Second!
Filed under: Internet Marketing, Rants and Raves, Strategic Content
The great P.T Barnum once said “There’s a sucker born every minute” and with the advent of the Internet those same snake oil salesmen, con artists and charlatans are back - this time with the power of technology to ‘prove’ their rakish claims. So now (paraphrasing P.T) ‘There’s a sucker born every second…online!”
For instance, if I gave you the very best oil paint, the best brushes and the best canvas do you believe you could be Picasso or Van Gogh? Of course not – they had great creative skill learned patiently over their lives. In fact, if memory serves, Van Gogh couldn’t even afford the best tools and yet was still able to produce beautiful (if somewhat strange) artwork – now that’s skill.
Mini ‘How To’ Videos - 7 Minutes To Mastery :)
OK, maybe not 7 minutes exactly, but the point is I’ve begun answering client questions using short videos. Now instead of explaining in print, or discussing the matter over the phone, I’ve begun recording the output of my computer screen and making these short ‘how to’ videos available to my clients.
Watching these short videos is like looking over my shoulder as I walk and talk you through the solution. These short videos are a great way to learn and they don’t require any special equipment other than a computer with sound capabilities.
I’m going to continue making and publishing these short ‘how to’ videos and I’m making them available for sale to anyone who wants them. Each short ‘how to’ video will range in price from $20 to $50 typically, and will available for instant download.
So here’s how I thought I’d begin, instead of me guessing what you’d like to know, simply tell me: either add a comment to this posting, or drop me an email. And don’t worry, asking me to record a video does not obligate you to buy, it just lets me know where to begin.
Simple, short and to-the-point. Videos save you time, money and inconvenience.
“James, I probably would NOT have discovered the difference unless I watched your movie!! So simple.” - KB
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Favourite Stumbles- Make My Knol - We Write Targeted SEO Copy and Publish and Promote Your Google Knol For Only $99
- http://correctlink.com/
- YouTube - How To Make Money on Elance Video (Spying on the buyers!)
- YouTube - ElanceExposeds Channel
- A Fathers Instructions for Life
- getmooh.com - Escape a Date, Escape from a Meeting, Escape People
- âDonât Worry, Be Happy!â
