Integrated Social Marketing
Daily Newspaper Reading (Print or Online) Down to Two in Five
According to the findings of a new Adweek Media/Harris Poll, of 2,136 U.S. adults surveyed online between December 14 and 16, 2009 by Harris Interactive, the era of Americans reading a daily newspaper each and every day is coming to an end.
Just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day. Just over seven in ten Americans (72%) say they read one at least once a week while 81% read a daily newspaper at least once a month. One in ten adults (10%) say they never read a daily newspaper.
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| Print article | This entry was posted by James Burchill on January 29, 2010 at 8:32 am, and is filed under Internet Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |