10 Fun Facts About #MothersDay

Sea dawn sky 51953Like many special occasions, Mother’s Day has become a large commercial event. Mother’s Day gifts including jewelry, candy, flowers, and dining out have made this a great holiday for businesses. According to the National Restaurant Association, Mother’s Day is now the most popular day of the year to dine out.

As with other special occasions, we need to remind ourselves the day is not just about giving gifts and eating fine foods, it’s also about giving appreciation and becoming closer to our Mothers.

If you want to make your Mother’s Day special, give her the gift of time – yours. Spend time with your Mom and if you are short on cash, don’t worry – tidy up, make her dinner, turn the tables and take care of her for a change.

And if you wish to buy her something special, there’s always the ever popular bouquet of flowers. Remember, just about any type of flowers will be well received – after-all she’s your Mother and is unendingly supportive, however white carnations are the official flower of Mother’s Day and you can thank Anna Jarvis for that.

Here are 10 Fun Facts About Mothers Day …

Continue reading “10 Fun Facts About #MothersDay”

The Trouble With Audio ONLY Marketing

There’s a newsletter I enjoy reading and it contains valuable information I can often use immediately.

Picture this… The email newsletter shows up I click on the “read me” link. I’m taken over to a new page … with nothing on it. Huh? OK, it had something on it, a “<Play>” button. Now I’m starting to get irritated, I’m pushed for time, I don’t want to play “find the freaking facts!”

So I push the button and after what seemed an eternity (maybe 2 seconds… I told you I was in a hurry) a voice started speaking. I know the voice, I like the guy, his stuff is good but here’s the part that really drives me bonkers – he speaks at a measured pace. Aagh!

Darn it, now I’m locked into absorbing his valuable information at the speed of my buddies voice — which I do enjoy listening to — just NOT when I’m in a hurry, and not when I want the information NOW!

Glaciers Move Faster…

Most of us speak quite slowly, we digest words at the rate of a few hundred a minute. Glacial time in comparison to the speed at which I *READ*. These days I can visually absorb information at one heck of a pace – I’ve learned to do so from necessity – and I want the information ‘in my head as fast as humanly possible’ so I can use it now.

When I want to curl up with a good book, I do. When I want to listen to an audio cast, I do. Now is NOT the time 🙁

Being given valuable information in an AUDIO ONLY format has totally cheesed me off, now I have to go elsewhere to get what I want… And did I mention I was in a hurry?

And the point of all this?

Don’t overlook the fact each of us likes to ‘consume’ ideas and information in different ways, I’m mostly visual with auditory as back up. Some folks are primarily auditory and experiential (they like to touch and experience the moment) and then there are a few poor souls who experience the world from a smell and taste perspective – but we won’t worry about them shall we *smile*

Remember most of us can read a heck of a lot faster than we can listen, and people are asked each day to make many decisions about how to spend their precious time – Don’t force them to spend it at 120 words per minute… Give them a choice.

The Secret Internet Money Making Formula

In any statistical population there is always a percentage that will accept your offer. In other words, if you keep asking you’ll get a “yes.” Kids do it all the time. As adults we ‘learn’ to stop asking very quickly in our lives because we don’t like rejection. It hurts.

A Sad Young Man

But what has this got to do with Internet Marketing? I’m getting to that, bear with me. I once heard a tale of a sad young man who had limited social skills. His idea of getting a girl involved hanging out in bars where he’d approach a young lady and simply ask her if she wanted sex!

Can you imagine the rejection rate…and the number of times he got slapped or had a drink thrown in his face? Now that’s rejection! But there’s an upside to this story…this guy always got a girl…in the end. He kept asking.

And the moral of that tale? Asking is the key, and we know asking the right way is even better, but we know trying different approaches makes us vulnerable to rejection. It’s quite the conundrum!

Back to the ‘Secret‘

Hold that thought for a moment while we get back to the secret.

So if we simply ask enough times we will eventually get a yes, and if we improve how we asking we’ll get more yeses. Ok, now we’re getting somewhere.

On the Internet a large population is simply called TRAFFIC. And if you have enough traffic you can afford to ask badly and still be successful. Of course, if you ask in more effective ways you’ll do even better – but we’ve got to start somewhere.

Traffic Is the Key

So the secret to making money on the Internet is simply getting enough traffic and asking people if they’re interested. So if you can get enough people marching past your website (where your offer is made automatically and without personal rejection I might add) you will eventually make sales. Granted if your offer is bad and your website is worse, you’ll make very few sales – but you will make some. As the old saying goes, “Even a blind squirrel eventually finds a nut!”

This ’secret’ holds true in the real world as well because the secret to making money in a retail store is still all about having a steady stream of prospects (traffic) walking around your store.

Write & Share

Now making your traffic (prospects) stay long enough to see your offers, and improving the conversion rates so you sell more stuff, well that’s the subject of another article.

But rather than leave you hanging without a practical way to implement the “more traffic” solution – here’s a clue. It’s free, it’s easy and it’s been under your nose from the very beginning: provide meaningful, appropriate content and the search engines will love you for it. In other words, support the Internet at the fundamental level – it was built to share information… so write and share!