Here’s a series of FREE VIDEOS that answer most of top questions surrounding Facebook Retargeting. Enjoy … Continue reading “Facebook Retargeting Simplified”
What you’ll get out of this free webinar
Hello, my name is James Burchill and for three decades I’ve been helping business streamline their management, marketing and sales processes.
Along the way I’ve learned quite a bit about “what do small businesses want?” and in this FREE PRESENTATION I’m going to share with you some important information that shows you why your b2b sales aren’t what you want, how to generate more leads, how to address price objections, how to close more sales and how you can do all this without working harder.
I know it sounds too good to be true, but it’s not. It’s simply because most small businesses suffer from proximity blindness which means an outside consultant (like me) can easily see the problems and the solutions.
I’m also a data and systems researcher and have a background in psychology which means I dig into problems and look for causes beyond the not-so-obvious. In this free presentation I’m going to share with you some of my analysis, research and conclusions – it’s eye opening stuff!
Armed with this information you’ll immediately start to see what I see when looking at sub-optimal sales and marketing processes. Then I’ll show you a series of simple steps you can take to fix the flaws so that by the time the presentation ends (it’ll likely last 45-60 minutes depending on Q&A) you’ll have actionable steps you can take to level up your business!
And yes, I will be recording this presentation so if you can’t attend live (you can ask questions) you can always watch later. Either way, you’ll need to opt-in for details.
Stay frosty my friend,
Every small business needs to market themselves and part of marketing is advertising. The trouble is most SMB’s don’t quite understand the importance of the elements that make up a good advert. Today I’m going to show you how your prospect reads yours!
It is important to understand that your prospect will not simply read your advertisement or letter. At first, they will only scan it. In direct mail or brochures, you have about eleven seconds before being dismissed. People read your ‘message’ in the following order: Continue reading “This Is How Your Prospect Reads Your Advertising”
In a hurry to develop and launch your course? Here’s the simplest course you can make and sell on Udemy that still meets their submission guidelines.
Am I saying you should ONLY do this? Nope, but if you’re in a hurry to get into the market, I suggest you “MVP” the heck out of your course and then circle back later to add more content as required.
Here’s the list: Continue reading “Udemy Course Creation (Minimum Requirements)”
What makes for a social media success? What critical elements must be in place for the site to come alive? Today I am exploring some ideas I’ve been considering and I’d really appreciate your feedback in the comments below.
Please note, the following thoughts have never been committed to print before and have only been edited lightly – I didn’t want to crush the creative spark that often shows up in such things. So without further ado, here they are:
— Is Technology Key?
The first thing I’m asked about Social Media usually relates to the technology. I ‘get’ this, I understand we think the tool is what makes the solution. It is, and it isn’t. Consider this, if technical wizardry was responsible for social success then why do nerd and geeks seem to have the worst social-life in school? It’s true the nerds built the web and Internet infrastructure, but it was the rest of the world that made it social.
— The Engagement Factor
The site needs to engage the visitor. Actually with the advent of social media sites, we should stop calling people ‘browsers’ or ‘visitors’ because they’re now active participants in the web experience. Social media sites are interactive and include blogs, voting mechanisms, posting features for text, video and audio, message boards, forums, chat groups, and site-wide private messaging to name some common features.
Remember, the key here is not technology, but how the tool is used by the site members. “The best tool is often not the most advanced or cleverest tool. The best tool is the tool that is understood and gets used daily.” This is why email is still the #1 web application.
— Mass and Momentum
There are many “social ghost towns” littering the web, why is this? Each is likely different, however I have noted the successful sites are like engines: they need a spark – an injection of energy – to get them started.
This initial injection of energy is required to create momentum and gain the first critical members which in turn attracts more members and keeps the system growing. It snowballs, and like a snowball it’s fragile and prone to crumbling in the early stages of that fateful first roll.
Ironically, the tool that allows us to forge out and create our own online communities doesn’t allow us to break the laws of human nature. These communities still need to render qualities that ‘real world’ environments provide – if only in a psychological aspect.
Review history, it has the answers to the fate of little communities; they got swept away by marauders and ultimately rolled into bigger cities. Sound familiar?
— Ancient Memes and Mind Viruses
But is that all a successful social media site needs? A group of people and some cool technology – NO. The most important factor is much older and far simpler and lies buried deep within our primitive nature. Success is locked up in something called a meme, or if you prefer a more dramatic image, a “mind virus.”
Richard Dawkins introduced the concept of the “meme” and “memetics” in his book ‘The Selfish Gene’ referring to the imitative process whereby humans transmit ideas, values, beliefs, and practices to each other. The memes that catch on are conditioned by repetition and continued by subsequent generations.
Examples of memes are tunes, ideas, catch-phrases, clothes fashions, ways of making pots or of building arches. Just as genes propagate themselves in the gene pool, so memes propagate themselves in the meme pool by a process similar to how an infection spreads – ergo a mind virus.
But why did I mention ancient memes? Simply because I believe the most successful social sites leverage our oldest most ancient memes as well as our newest, and this allows us to embrace these base natures in a socially acceptable and even productive fashion. Consider how many social sites pander to aspects of our natures that as children we were discouraged from participating in: gossiping, time-wasting, forming cliques and more.
I’m not saying social sites succeed because we want to express our darker nature, but those sites that have gained the most momentum have done so by allowing us free rein over our basic human nature.
Something to consider isn’t it?
Are you an expert in any of the following subjects? Have you ever considered ‘publishing’ your knowledge? Information is the new universal currency and profiting from your knowledge is easier than you may think.
FREE REPORT: Turn your passion into profit.
In no particular order, here are the 7 subjects that sell well online:
Advertising, marketing, PR, selling, Internet marketing, copywriting, mail order, management, negotiation, deal making, and related entrepreneurial topics.
How to get started in specific careers — e.g., make money as a copywriter, photographer, registered massage therapist, locksmith, electrician, graphic artist; get rich quick offers; franchise offers.
How to be a better person, find happiness and fulfillment, live more spiritually, overcome anxiety and depression, attain enlightenment, improve your relationships, and discover your true calling or higher purpose.
How to pick up girls, how to find a mate, dating advice, parenting, advice for singles, advice for couples, divorce, adoption.
Major Consumer Purchases
How to buy a used car, find and buy a home, sell your home, buying a boat, buying a vacation home, select a diamond engagement ring, plan a wedding, plan a funeral.
Make money in the stock market, mutual funds, financial planning, retirement, gold and precious metals, energy stocks, currency trading, options, commodities, futures, real estate, coins, collectibles.
Health, fitness, nutrition, weight loss, disease prevention, medical treatments, alternative medicine, exercise, meditation, yoga, massage, acupuncture, dietary supplements, overcoming infertility, avoid heart attack or stroke, joint pain, memory improvement.
FREE REPORT: Turn your passion into profit.
Did you hear the .NEWS?
That would be the new top-level-domain called dot-news.
You’re probably familiar with dot-com (it’s been around since 1985) but dot-news only became available recently and this morning I spent some time seeing what dot-news domains I could register. Continue reading “[BREAKING .NEWS] Did you make this branding blunder?”
Studies reveal half us have sought information about ourself on a major search engine in the last year. More interestingly is the number of us who have gone looking for information about other people (approximately 1 in 3) and the trend continues.
According to the news and various experts, a global trade war would be bad. Very bad. And while it’s unlikely the trade war would directly impact most small businesses, it’s safe to say … INDIRECT IMPACT is assured.
A trade war can affect sales, reduce revenues and ultimately push many small businesses under unless they take special measures to mitigate the impact.
The following 16 recommendations will help navigate the turbulence of a trade war and help your small business survive … and hopefully thrive!